Mastering hashtags is crucial for social media success. In this article, we’ll dive into how to use hashtags on TikTok, the go-to platform for organic growth. TikTok’s ever-changing landscape and vibrant hashtag culture present a unique opportunity. In this series, we teach you how to grab those opportunities and utilize them for social media success. In this article, we’ll explore the importance of hashtags, how they boost discoverability, and how TikTok’s Creative Center can revolutionize your content strategy on this exciting platform. So, let’s get started on the journey to social media mastery!
The Power of Hashtags on TikTok: Why They Matter for Your Content Strategy
To boost your TikTok videos’ visibility, hashtags are your go-to tool. They extend your reach beyond friends and family, and do so much more. But why are they so essential? Let’s dive in.
Firstly, hashtags connect you with an audience you haven’t met yet (again, an audience bigger than your friends and family.) They’re your ticket to hopping on trends and challenges. And, they’re like file folders for your content, making it easier for people to find and binge-watch your videos. For the same reason, hashtags foster engagement within the TikTok community and elevate your content’s searchability. Lastly, when you use hashtags that align your content and overall strategy, you’ll reinforce your brand’s identity and attract a specific audience – the audience you want to attract.
5 Benefits of Hashtags
Trend Participation
TikTok thrives on trends. One way to skyrocket your visibility is to participate in a challenge that’s gone viral. To catch that viral wave, you’ll need to figure out what the specific associated hashtags are and use them in the body of your content.
Organization
Hashtags are the best way to organize your content. When users click on or search for a particular hashtag, they not only find your videos but also related ones, both on your page and beyond. This handy feature encourages binge-watching and allows you to target specific niche audiences within the TikTok community.
Go Viral!
Certain hashtags have the magic touch, going viral and attracting millions of views and the ever-coveted engagement. If your video incorporates a trending or popular hashtag, it has the potential to go viral.
Master SEO
Think of TikTok as a search engine, much like YouTube. When users search for keywords or phrases, TikTok’s algorithm considers hashtags, which significantly enhance your video’s visibility in search results.
Content Strategy
Hashtags serve as your compass for aligning content with your overall strategy. Consistently using relevant hashtags reinforces your brand identity and helps you to attract an audience that resonates with your niche.
Navigating TikTok’s Hashtag Resource Site: Tools for Discovering Trending and Relevant Hashtags
We know the importance of hashtags on TikTok, but finding the ones that work can be challenging. At Socialty Pro, identifying effective hashtags is our expertise. We’ve got you covered with five tools for discovering viral and trending hashtags:
Hashtag Generation Tools
TikTok Creative Center
TikTok’s Creative Center is your go-to for identifying the stuff that’s trending and relevant, including hashtags, challenges, songs, creators, and content. Think of it as your window into what’s popular.
Syllaby
Use Syllaby to track trends within your niche and even generate scripts and AI-read content through its Digital Twin feature. It’s a versatile tool for content creation that can also help you figure out where to push your content.
Third-Party Hashtag Research Tools
Explore third-party options like All Hashtag, Sprout Social, Best Hashtag and Inflact to discover trending TikTok hashtags, as well as hashtags for Instagram, Facebook, YouTube, and Twitter. These tools not only offer you trending hashtags for your niche, some will give you valuable analytics and insight into these trends and how to use them above and beyond hashtags.
Conducting Hashtag Research: Identifying Popular and Niche Hashtags in Your Industry
Hashtag research is essentially finding the perfect keywords that will boost your views and engagement. Here are the steps identifying the right hashtags:
Steps for Finding Hashtags
Brainstorm
Start by brainstorming all relevant hashtags. These are the words that match your content and connect you to the people who are interested in what you share. You may not use this list again but it will put you on the right track.
Keyword Research
Next, dig into keyword research. Keywords are like secret codes that help people find things. Find the perfect keywords and turn them into powerful hashtags that attract more people to your posts.
Platform-Specific Research
After keyword research, figure out each platform’s hashtag rules. Every social media platform has its own language, culture, and set of rules. Understanding them helps you use hashtags effectively.
Identify Trends
Find trends and trending hashtags to join the conversation. These hashtags are in high demand and therefore will help your posts stand out. You can discover them through tools like the TikTok Creative Center.
Study what other successful creators in your field are doing. It’s like getting top secret tips from the pros.
Experiment
Try out the hashtags you’ve learned through competitor analysis and trend identification. Experimenting is like testing different outfits to figure out which ones work the best for you. Over time, you’ll discover the ones that make you stand out.
Create Hashtag Lists
Once you’ve figured out what works, compile a list of proven hashtags.
Monitor/Adapt/Change
Finally, keep an eye on your performance. How well are your hashtags performing? Keep score of what’s performing and what isn’t, then change things up.
Building Your Initial Hashtag List: Combining High-Reach and Niche-Specific Hashtags
To create your hashtag list, follow the tools and steps outlined above. Initially, your list will consist of brainstormed ideas. You’ll then put these ideas to the test on social media. Ultimately, your list will evolve into a collection of tested, high-reach, and niche-specific hashtags.
Saving Your Hashtags
There are two methods to save your hashtags, and we’ll discuss both below.
In a Notebook
If you prefer a traditional approach, jot down your hashtags in a physical notebook. Use them in your posts, and after testing, make notes in the notebook. You can strike out hashtags that prove ineffective.
In a Digital Document
Create a digital document to compile your hashtag list. This approach allows for strategic organization. You can use a spreadsheet-like document to categorize which hashtags work and which ones don’t. This digital format makes tracking and adjustment easy.
By combining these steps and methods, you can efficiently build and manage a powerful hashtag list for your social media content.
Identify Winning Hashtags with Socialty Pro
So, now you understand thatTikTok is a great place for organic growth and one way to tap into that growth is to identify and utilize hashtags. There are a bunch of different way to identify hashtags. First, start off by brainstorming a rough list of hashtags. Then, do research on trends and competitors to get specific. Once you have a list, try the hashtags out and figure out what works. Do all of this and your journey to TikTok success will be paved in likes and shares!
Do It With SocialtyPro
SocialtyPro is the world’s premier “Done for You” organic TikTok marketing agency. We help service and product-based businesses thrive on social media by implementing proven strategies, which focus on the latest trends and the things that actually retain audiences, spur engagement, and cause accounts to go viral. Our methods and strategies are tried and true. We know what it takes to blow-up accounts because we’ve been doing it since the dawn of TikTok. So, if you’re ready to hit the ground running from day #1, call us. We are here to help! Learn more about SocialtyPro by visiting SocialtyPro.
