Do you know what all the top influencers have in common? Testing. None of them succeed purely by luck—not one! Every successful influencer knows what, how, who and crucially, when to post. Effective social media strategy depends on knowing when your audience is most active and ready to engage. Testing and tracking your posting times on platforms like TikTok will help you:
- Make a greater connection with your audience
- Reach more people
- And potentially, grow
Creating a Content Calendar: Scheduling Your TikTok Posts
Don’t just post whenever you feel like it—know exactly when you’re going to post. Even better, use an AI platform that has scheduling like Syllaby to automate your TikTok posts. Scheduling is essential for potential success, consistency and maximizing engagement.
Here are three tips for scheduling like a boss:
- Know Your Audience’s Active Times: Use analytics tools to pinpoint when your audience is the most active. We’ve explored this topic at length in other articles, but it’s pretty self explanatory. Once you know the best times to post, schedule your content during these peak engagement periods and you’ll see a boost in both visibility and engagement.
- Try Trends: Instead of being rigid, stay flexible and understand that your schedule should capitalize on emerging trends that align with your niche. Trends can emerge suddenly and need quick action—sometimes within days, hours, or even minutes. Don’t hesitate to seize opportunities when they arise. Schedule trend engagement knowing that you don’t know exactly what that trend will be until you know.
- Experiment with Frequency: Don’t just test different posting times—also consider the different posting frequencies you can go with (like daily, every other day, specific days like Tuesdays and Thursdays, or weekly). Experimenting with frequency helps you determine the best schedule for maintaining visibility, getting on the For You Page (FYP) and sustaining the interest of your audience. Finding the right balance between timing and frequency is very important for succeeding on TikTok, Instagram, and beyond.
Rotating Posting Times: Testing Morning, Afternoon and Evening Slots
Do you want to know when your audience is most active during the day and night? Testing various posting times throughout the day can give you a lot of information and mastering this list can be very beneficial to your success on social media. Here is a time breakdown that goes beyond simply morning, noon and night.
- Early Morning Posts: This time slot targets the early risers or night owls, appealing to the bar crowd, those who haven’t gone to sleep yet, or the “super morning” people.
- Morning Posts: Morning is between 7-9 AM when people are just starting their day, including exercisers and those commuting to work.
- Afternoon Posts: This time slot captures the attention of workers during their lunch breaks, from 12-2 PM. By working this time slot you are taking advantage of a potential dip in productivity and increased social media usage after lunch.
- Early Evening Posts: Between 6-9 PM, this time slot is when people are winding down after work or school.
- Late Evening Posts: This time is all about the audience getting ready for bed after 9 pm. Maybe they’re scrolling as they’re brushing their teeth or waiting for their face mask to dry.
- Night Posts: Connect with insomniacs or late-night social media users during the nighttime hours when most people in that time zone are sleeping.
Tracking Performance Metrics: Assessing Engagement Based on Posting Times
You can test different posting times all you want, but what truly matters is whether people are engaging with your content. That’s the most crucial metric to measure. So, how do you determine if you’re effectively engaging your audience? Consider these five performance metrics:
- Likes and Reactions: Measure the number of likes, smiles, hearts, and other reactions that aren’t comments. Overall, likes and reactions let you know that your audience is positively engaging with your posts.
- Comments: Analyze both the quantity and quality of your comments to gauge whether your audience is desirable or a bunch of trolls. Quality really matters here. Focus on meaningful interactions rather than Karen or troll-like behavior and that will bring you the positive community you want.
- Shares: Track how often your content is shared. This lets you truly know if your content has the potential to go viral. Lots of shares mean a deeply engaged audience – but it doesn’t always mean loyalty.
- Video Views: How many views are your videos getting when you post at certain times? This lets you know how far your content is going within your audience.
- Click-Through Rates: Take a look at how often viewers click links or follow through with your calls-to-action (CTAs).
Documenting Your Findings: Recording Results for Future Analysis
The beauty of analysis is that you can use it again and again—it’s not a one-and-done task. How should you document your findings so you can use that information again in the future? Here’s’ how:
- Use a Spreadsheet: Use and maintain a spreadsheet to track all your metrics consistently over time. Update it regularly to acknowledge trends, drops and other changes in engagement.
- Review Your Findings: Regularly revisit your documented data and update it. Allocate time weekly or monthly to analyze patterns of high, regular and low engagement. You can use this insight to update and refine your posting schedule. But also, use this information on an ongoing basis because of its documentation purposes.
- Document in Video Format: Beyond spreadsheets, consider documenting your findings in video format. This allows you to add personal insight and ideas for future adjustments, creating a real-time record of your social media strategy evolution.
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As the world’s premier social media marketing agency, Socialty Pro specializes in helping businesses like yours thrive online across every niche. We excel in handling the complex and often annoying/tedious aspects of social media, like:
- Timing
- Posting Schedules
- Competitor Analysis
- Viral Campaigns
- Enhancing your industry presence
Whether you need to fine-tune your posting schedule or predict shifts in engagement, Socialty Pro offers expertise developed through years of experience.
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