4 Effective Rehab Marketing Tips That Convert More Clients
There are probably hundreds of scared, hapless, and vulnerable people currently suffering from drug addiction, or alcoholism and they’re looking for help in one of the few ways they know how—online.
How do you reach across the vast expanse of the web and help them navigate and find your treatment center to offer them the help they’ve been looking for? How do you know you’re getting content that effectively reaches and helps people out there?
Here are 4 great rehab marketing tips that will help you know you’re on track in creating effective content for your rehab center and convert more leads into admits:
1. You know and understand your audience
Begin by describing your target audience. What are their habits? What are they interested in? What might their socio-economic background be?
By beginning with a specific persona in mind, you can plan your content accordingly. Imagine that person, all their traits, and what kind of content they might be drawn to online. That will also help you define your distribution channels for where to put your content online. Focusing on a target person will streamline your content and help you get noticed by the people that matter to you.
2. You’ve set your budget and you stick to it
Consider your budget in advance. Effective content also should be sustainable. It also doesn’t mean mashing together all sorts of creative ideas and producing content for consumption. Deliberate, thoughtful production might not cost you your entire budget. Your target audience may appreciate interviews with a peer or a testimonial from a person of influence or celebrity.
3. You have a clear, concise and creative message
Have one clear idea and get that message across. Your words might be easily drowned out with all the information that people are bombarded with while surfing the internet. For that reason, you must speak in a language that people will easily engage with and remember.
4. Your video content passes the Lift Pitch Test
Viewers’ attention spans on the web tend to be pretty short. YouTube marketing services estimates this span to last approximately eight seconds. Test out if you can “pitch” or get your idea across in eight seconds or less (similar to how much time you would get with a CEO you were stuck on a lift with). You can pile on all the creative messages on addiction treatment you want, but if your 90-second infomercial can’t communicate the message in eight seconds or less, it’s not worth it. Keep the video short and interesting.
The Bottom Line
There are lots of people who rely on the internet to look for resources on drug addiction and rehabilitation. Most people might find it awkward and a little off-putting to discuss these topics, let alone create content for rehab video marketing. However, the truth is, some people desperately need these resources to get the treatment they need. Keep in mind our tips above to help you create effective content for your rehab center. That way, you’ll reach the right audience and those who truly need your addiction treatment service.
We are a one-stop-shop in Durham, NC, that can assist you with addiction treatment marketing needs to promote your rehab center. Contact us today!
Drug Rehab Marketing Strategies for 2021
In 2021, drug rehab marketing has completely evolved! If you do not have a modern and fast loading website, are regularly incorporating video marketing strategies, spending money on Google and YouTube advertising, and have an effective social media marketing strategy you are missing out on opportunities that other drug rehab centers are maximizing on. If you need to get admits ASAP then you need to overhaul your drug rehab digital marketing strategy right now.
In this article, we are going to outline the top 5 digital marketing strategies for drug and alcohol treatment centers that I help other centers develop every single day. If you need more phone calls, live chats, and form fills of qualified individuals who need treatment, then you cannot afford to not implement these strategies.
Want to take this work off of your plate? At Socialty Pro, we are addiction treatment marketing experts. We have been working in this industry for nearly a decade and have unique and effective strategies to increase your census that frankly, you will not find at another marketing agency. When you hire us, you are bringing on treatment consultants that know this industry from the inside out and can hit the ground running. Stop wasting your time and money and contact us today.
1. Google My Business and Local Listings
Google My Business for drug rehab centers is a must. In 2021, the majority of individuals and parents that seek out drug rehab centers do so through Google. Setting up a completed and actively posting on your drug rehab centers Google Business page will help others find you more easily. You need to also have an internal review strategy. The more reviews you get on your company’s Google Business page, the higher you will rank on competitive terms such as “drug rehab” “drug detox” “addiction treatment” etc… in your surrounding area.
What we recommend is to ask happy clients as well as family members for reviews regularly. If you have an alumni program, have your alumni coordinator reach out to happy clients and their family members to share their thoughts and experiences in the form of a Google review. This is an effective strategy to increase your amount of leads coming in very quickly.
Other Local Listings Drug Rehab Centers Should Have
2. Google Adwords for Drug Rehab Centers
Google adwords is an absolute must if you want to have a consistent flow of leads coming in every single day. While a lot has changed in PPC advertising for treatment centers in the last few years, Google advertising still remains an absolute staple. Firstly, if you are thinking about advertising through Google, Bing, Facebook, or YouTube, you will need to get LegitScript certified.
This is a third party company that has an extremely thorough vetting process. While it takes time to complete, and comes with a fairly high price tag, if you do not have it, you can not advertise on the aforementioned platforms. If you would like help getting your treatment center Legit Script certified, please reach out to us. We have helped several centers get approved as well as renewed since this has become mandatory.
Google Advertising Strategies for Drug Rehab Centers:
- Focus on specific drug treatments (fentanyl detox, residential treatment for Heroin, medication-assisted treatment for Opioid addiction, etc…
- Target locally if you are a detox center
- Create a short video ad and target YouTube viewers who search for specific terms and then watch YouTube videos
YouTube is a severely undervalued platform for drug rehab centers. Quite frankly, very few addiction treatment centers are using YouTube or doing any video marketing in general. And even if they are, very few are putting the effort into YouTube as an avenue for lead generation. YouTube is the second most popular search engine in the world (#1 is Google) for a reason.
People are visual learners and many choose to get answers to their questions in the form of a professional speaking to them in a YouTube video rather than reading a lengthy blog article. This is a massive opportunity for you and something we are proud to have developed an expertise in. By creating videos answering what people are actively searching for online and telling them to call you for more information, you are tapping into a virtually empty resource that you can take advantage of. Of the rehab centers we have helped develop YouTube strategies, they are seeing on average an additional 15-20 phone call leads per month and hundreds of website visitors per month.
YouTube Marketing Strategies for Drug Rehab Centers:
- Create videos sharing detailed information about the levels of care you offer.
- Create testimonial videos with recovering clients Answer FAQ’s such as: (Opioid detox timeline, How to quit meth, how to help an addicted child, etc…)
- Create 1-2 videos per week and stick with it for at least 6-month to 1 year!
- Answer every single comment that comes in on your videos
4. Search Engine Optimization For Drug Rehab Centers
A tale as old as time, Good ol’ SEO for drug rehab centers still stands strong. As the number one search engine in the world, Google holds a lot of power in bringing qualified addicts and parents of addicts to your website to learn more. Chances are that you have put some emphasis into SEO for your website, but how has it been working so far for you? Are you showing up for local search terms? Are you getting hundreds to tens of thousands of people to your website every month? If not you may need to reassess what is working and what isn’t for your drug rehab SEO strategy. If we can answer any specific questions for you about developing an actionable and high converting strategy for your treatment center, please reach out to us.
5. Addiction Treatment Marketing on TikTok
Yes, you read that right! TikTok has become a thriving platform for the recovery community in 2021 and likely beyond. In fact, there was recently a blog article posted about the top 25 addiction recovery TikTok profiles to follow! The simple matter is that when there are over 100 million active users on the platform in the United States alone, statistically there are going to be people struggling with addiction on there. The good news for you is that while other social media platforms are becoming saturated with competition, TikTok is wide open for you and your treatment center! The even better news is that we have already figured out exactly how to get admits from TikTok for addiction treatment centers like yours.
Share tips and helpful advice about what addiction treatment is actually like, how you’ve helped others, and relatable information. Learn the platform well, study what other recovery focussed TikTok profiles are doing, and then start creating your own videos. In your profile bio and in the video comments provide easy contact information for how they can reach out to seek information about your center. The best part about creating TikTok videos is that you can also repurpose them across Instagram, YouTube, Facebook, LinkedIn, and any other platform that you would like. If you’re interested in a more detailed TikTok marketing strategy, click here.
BONUS TIP 6. Pinterest Marketing for Drug Rehab Centers
Pinterest marketing for drug rehab centers is often overlooked because it’s not in the forefront of everyone’s minds like Facebook, Instagram, or YouTube.
However, Pinterest is a powerful search engine with a particularly useful demographic in the drug rehab space; mothers. That’s right, the primary demographic on Pinterest is “older women”, AKA decision makers.
By creating content like how to help alcoholic or addicted spouses, addiction signs in children, and warning signs of drug abuse, you are tapping into a powerful audience. We have seen Pinterest consistently drive the second most amount of visitors to rehab centers websites behind only Google.
By putting forth a solid Pinterest strategy, you can drive thousands of qualified visitors to your website, every single month.
Contact us Today for Addiction Treatment Marketing Services!
If you need to get your drug rehab center more calls and admits, give us a call today for a free consultation! We have over 7 years of experience creating and managing drug and alcohol treatment centers digital marketing strategies. Quite simply, we are confident that we can help you completely transform your business and generate more leads quickly.