Sure, it’s a catchy title, but it’s a hot topic right now.
How can you learn from your competitors’ strategies and apply them to yours without blatantly copying them? To achieve this is to strike the most perfect balance between inspiration and innovation.
In this article, we’ll delve into how you can copy the best practices of your competitors—quietly and ethically. You’ll learn how to find inspiration in their success, but in a way that doesn’t cause your audience to wonder if you’re stealing ideas. Let’s get into it.
Identifying Common Content Themes: Understanding What Works in Your Niche
What works in your niche?
That’s the million-dollar question. For most of us, figuring out the answer requires trial and error—throwing the proverbial spaghetti at the wall to see what sticks.
But trial and error is time-consuming. There’s nothing worse than taking a long time to achieve greatness. We want it now!
Be more efficient. Instead, analyze your competitors and strategize based on their proven success. When you assess the competition, focus on looking at social media content that:
- Has High Engagement: Look for videos that spark conversations and prompt questions.
- Is Widely Shared: Seek out videos that get shared a lot. You know, the videos that people feel compelled to pass along to others.
- Led to Significant Follower Growth: Look at the videos that proved to be the tipping points for your competitors. The ones that catapulted their follower count to what it is now.
- Makes the Algorithm Happy: Understand there is a difference between the content that’s favored by algorithms and the content that’s loved by people. Initially, prioritize videos that cater to the algorithm in order to gain traction.
Discovering Unique Content Ideas: Learning from Your Competitors’ Creativity
When people engage with social media, what do they crave most? Surprisingly, it’s creativity!
Audiences look for content that evokes their emotions—happiness, sadness, amusement, and entertainment—all made possible through creativity.
You need to understand that creativity is not just a bonus—it’s actually essential for cracking the social media code. The sooner you understand the essentialness of this element, the sooner you’re destined for social media success.
So, as you study your competitors, pay close attention to their creativity.
Ask yourself: How do they perceive things differently? What unique perspectives do they bring that resonate with audiences and attract viewers?
When you understand and leverage the creativity of your competition, it will not only inspire ideas within yourself, it will also lead you to put out more appealing content.
Examining Hashtag Strategies: Enhancing Your Own Hashtag Use
Hashtags have been a recurring topic in this series, and while they remain important, their role has evolved over time.
Previously, hashtags were crucial for helping algorithms categorize the content you put out – but that’s changed a lot. Now, content relevance holds more weight than simply tagging with hashtags.
In other words, using all of the right hashtags doesn’t guarantee you a spot on the For You Page anymore. You have to work for it a little harder nowadays.
To optimize your hashtag strategy, focus on aligning your hashtags with the actual content of your posts. For example, if you’re sharing a video on “20 Yoga Stretches for Beginners,” make sure you mention keywords like yoga, stretch, and beginner in your video.
Here are a few tips for using hashtags effectively:
- Use Descriptive Keywords: Choose hashtags that clearly describe what’s going on in your content.
- Ensure Alignment: Match your hashtags closely with the content of your posts.
- Be Concise: Avoid using complex hashtags.
- Stay Up-to-date: Regularly check on trends as they evolve over time.
Analyzing Posting Frequency and Timing: Optimizing Your Content Schedule
The final important thing to analyze—and eventually replicate exactly—from your competition is their posting schedule. Here are key questions to consider as you assess their approach:
Questions About Posting Schedule
- How often do they post? Are they posting daily, multiple times a day, or less frequently?
- Where are they posting? Do they focus solely on one platform like Instagram, or do they repurpose content across multiple platforms like TikTok, YouTube and Instagram?
- What’s the balance of fresh vs. recycled content? How often do they create new content versus reposting or repurposing existing content?
- What time of day do they post? When do their posts receive the most engagement?
- How actively do they engage with comments? When they first put out a new video, observe how long they spend interacting with their audience in the comments section.
- Additional schedule details: What specific days of the week do they post? How many posts do they share per day or week?
Once you’ve analyzed all of this, create a content schedule for yourself. Include content ideas, dates, and times for scheduling posts.
Emulate the Competition with Socialty Pro
Instead of looking at your competition with disdain and fear, accept and understand them. Utilize their current successes and emulate all of it to pave your own path to success. This is the method we teach our clients at Socialty Pro, and it’s a recipe for success every time!
So, who is Socialty Pro? We are masters of the social media game, equipped with the expertise to navigate and hack the social media world for anyone in any niche.
How can Socialty Pro assist you on your social media journey?
- 100% Free Content on Social Media
- Coaching Calls
- White Glove “Done for You” Packages
- Other Tiered Packages
So, what exactly is Socialty Pro? We’re the world’s top “Done for You” organic TikTok marketing agency, helping businesses just like yours thrive online everyday.
Our approach is simple yet effective. We use proven strategies that focus on trends, engagement, and viral growth.
We specialize in:
- Making your account from 0 to 100,000 – 1 million or more!
- Making content go viral on every platform
- Having creators become leaders in their niche
- Hacking the entire social media game
If you’re ready to hit the ground running, reach out to Socialty Pro today. Learn more about us by visiting the link.