Why You Need a Great Drug Rehab SEO Strategy
You need to increase your census and get more admits on a consistent and reliable basis. Are you sick of the inconsistent phone calls coming in, and your local listings are not generating enough clients to keep the lights on? Let us show you how having an excellent drug rehab SEO strategy will revolutionize your business. We’ll show you exactly how you can increase your treatment centers web presence step-by-step in this guide. and if you need help to implement it, just give us a call.
Why Is SEO Important for Drug Rehab Centers?
Quite simply, your drug rehab center needs a solid SEO strategy, because that’s exactly where addicts and parents of addicts are searching for help.
SEO for addiction treatment centers is one of the most impactful strategies in building a consistent amount of phone calls coming in. SEO really is the gift that keeps on giving. Once you put in the work the right way, your treatment centers website will reap the results for years!
Other great drug rehab SEO benefits:
- Helping addicts and loved ones find help
- You don’t have to pay for results like PPC
- It acts like an employee that is always on the clock
- Increase in your centers authority
According to 70% of marketers, SEO is more efficient in boosting sales than Pay-per-Click (PPC) model.
For owners of Drug Rehab Centers, this is a key step for expanding your business and getting the right kind of attention. You can call us any time for a free drug rehab SEO consultation. (833)710-0444
How to Develop a Drug Rehab SEO Strategy That ACTUALLY Works
A good drug rehab SEO strategy focuses on two substantial factors; quality, and quantity. The goal is to bring in more traffic by improving the quality of the website. It works by creating a clean website structure and high-value content.
With a clean structure, the website is more organized. It appears a lot more accessible to the public. The direct pathways are much easier to see, and the options are quick to get used to. Therefore, people of all ages can use them.
The content, on the other hand, makes the website trustworthy. By prioritizing relevant searches that actually lead to qualified phone calls and admits, you avoid wasting time. After all, just because you get traffic to your site does not mean it’s traffic that leads to admits!
There’s an old joke that marketers love to use; Where’s the best place to hide a dead body on the internet? Page 2 of Google.
Since the top Google searches get the most traffic, it’s key to focus on keywords that not only qualified people are searching for, but that your website can actually rank for early on. The more you build authority, the more opportunity you will have towards ranking for more competitive terms.
We help you not only find what relevant keywords there are that you can rank for, we find out exactly what your competitor treatment centers are doing right, so we can do it better for you.
How You Can Increase Your Treatment Centers SEO
There are a couple of ways that you can optimize your treatment center website. While these are just the tip of the iceberg, here are some SEO strategies you can incorporate to increase your drug rehab centers SEO rankings
Create High-Value Pillar Content
If your treatment center has a blog, it’s crucial to post only relevant content. The better the quality, the higher the search engine ranking will be. For proper SEO, the quality should be your fundamental priority. This will make the website appear trustworthy. A “pillar page” is the base for a more detailed content strategy.
Basically, you want to create a highly detailed drug detox page, drug rehab page, all levels of care that you offer, etc…
In the case of drug detox, you’ll then want to create individual detox pages such as, Meth Detox, Opioid Detox, Alcohol Detox, Meth Detox, etc… The main drug detox page should link to all of the individual pages, and each individual page should link into the main pillar page.
There’s a fantastic WordPress tool called Yoast SEO. If you’re not already using it, get it right now. Yoast will show you exactly what headings you need, meta description relevance, Page title, etc… to give you the best opportunity to increase your SEO rating for each page. Key Elements you want to focus on to increase your SEO results for every page on your treatment centers website include:
- Meta description
- Keyword phrases
- Images with Alt text
- A relevant video
The Meta description is essential for describing the purpose of your content that would encourage clients to visit the site. It’s usually a short and concise paragraph. The title appears on the top of the browser window. It’s is the first thing people see when they search for your treatment center or content. It’s one of the most critical factors in getting more attention.
The keyword phrases are equally relevant. So, make sure to polish the content writing skills and use specific keywords that identify with your target audience.
Produce Consistent Content
Google appreciate consistency and rewards it over time. If you’re able to consistently produce strategic content with the pillar strategy previously mentioned, you will have great results over time. Aim to release at least one new article per week if possible for the best results.
Backlinks for SEO are an absolute necessity to increase your rankings in Google over time. Back links are links on on other websites that link back to a URL on your website. While there are a variety of different types of backlinks the most important that you need is called “Do Follow”. Many SEO companies will tell you that more is better when it comes to backlinks. This simply is not true. Quality over quantity will win every time in the long run. Google’s algorithm is smart and you will not be able to game the system simply by purchasing a million backlinks to your targeted pages.
In order to get the best results out of these links, you need to obtain relevant links from related websites and articles as well links from websites that are already perceived to have high authority. Here is our list of strategies to increase the amount of quality links coming into your site so that you don’t get penalized by Google during the next algorithm update.
- Find and steal your competitors backlinks – It’s not really stealing if you produce better content, however, if you are able to produce a better page, than why not try to obtain the link from another website, to yours? Tools like Mozbar, Ubersuggest, and AHREFS, provide detailed competitor analysis for finding the existing backlinks to your competitors sites. Reach out to them all, and ask if they would list to your website because yours provides more value.
- Write guest articles on popular websites – A great strategy to obtain qualified backlinks to to reach out to other authority websites and say that you would be willing to write them an article for free! Make sure you include links to your website in those articles. If you have a medical professional that’s able to write on your team, this can be an effective strategy because who doesn’t want a doctors article on their site?!
Local SEO for Drug Rehab Centers
Local SEO is one of the best and fastest ways to get your treatment center more leads quickly. There is a lot of competition in the addiction treatment field though depending where you are located. To stand out, centers need to understand the significance of boosting website visibility. That’s where local SEO and Local citations come into play. Your aim is to get into Googles 3 pack as seen on the left. If you’re able to get your treatment center listed here in your area, you will get a significant amount of calls. Here are the most effective tactics that can be useful.
- Review, Reviews, Reviews – Getting consistent, positive, and keyword friendly reviews on your Google My Business page is the most important thing. It’s so important in fact, we recommend it be a part of your step down process. After you step down a client to a different level of care or discharge them, ask the ones that you have saved their lives to right a positive review. Not only that, ask their parents! The more positive reviews you can get including relevant keywords like “Drug Rehab”, “Addiction Treatment”, “Addiction Help“, and “Drug Detox” the higher you will show in the rankings.
- Have a Full Filled Out GMB (Google My Business) – This means not only just creating your page and putting your hours, but adding detailed services that are keyword rich,
Need to Grow Your Census and Get More Admits?
We are ready to expand your treatment center online in ways you didn’t think were possible. At Socialty Pro we take drug rehab marketing to the next level. Call us today for a free consultation and learn more about what we can do for you! Now is not the time to be passive. You’ll be thanking yourself 6 months from now that you began your strategy today.
Drug Rehab SEO Costs
We want to be completely upfront with our costs and packages for you. Our addiction treatment SEO packages start at $2500/month and can go up based on how aggressive and fast you want to see results. Put simply, we ONLY focus our SEO services towards content and website performance that translates to lead generation and admits. Some SEO agencies will create fluff blog articles that may get you traffic but don’t indicate that they or their loved ones are actually looking for help. We focus on transnational content to get the results you need. Here’s what our SEO packages include:
- Existing Website and Page Optimization
- Local SEO Management
- Targeted Keyword Strategy With Getting Admits in Mind
- Expertly Written Blog Articles and Landing Pages
- High Authority Backlinks From Domains We Own And Outreach
- Keyword Ranking Tracking and Reporting
Starting at $2500/month. Call Us now for more information.