Today, the online presence of socially-driven organizations is tantamount to their success. Many begin and end on social media, such as Facebook and Instagram. As your organization grows, however, there comes a need to establish an independent website for better reach and credibility. If you’re running an addiction treatment center, for instance, you will need to use compelling visuals and content to persuade and inform. That is why web design is crucial.
Here are three tips to remember as you design a socially-driven website as part of your treatment center marketing efforts:
1 – Treat it like any other business
Designing a website for your addiction treatment center isn’t all that different from that of profit-oriented businesses. The goals remain the same: attract visitors, tell them your story, inform as necessary, and gain support. With these in mind, here are some more things you should consider:
- A consistent and distinguishable brand: It should be more than just logos and tag lines. The most successful brands are consistent in terms of color scheme, visual elements, overall look, feel, and the key message conveyed. In other words, what makes your organization stand out?
- Gripping copy content: If you wish to make a change, you have to persuade people first. To do this, you need to deliver consistent and well-written content, backed up by solid facts, data, based on keyword research to increase your drug rehab SEO, and arguments. Remember: your target audience includes not just people who already agree with your message but also the undecided.
- Clear calls-to-action (CTAs): The only way to receive support is to ask for it. Support comes in many forms, too. An addiction treatment center, for instance, benefits not just from financial help but also additional supplies and equipment. With these in mind, let your audience know what you need and how they can help after each written content.
2 – Tell a story through visuals and content
Make the social issue public. What is life like for people suffering from addiction? What needs to change about the current societal perception and stereotypes about them? As an organization, the success of your cause anchors on the story you need to tell—that story is your brand truth. Storytelling is one of the best ways to uphold and spread that truth, as it is what keeps us together as human beings. Putting it out there helps you connect with people from all walks of life—your reach will widen.
The best way to tell a story is by designing your website in a way that makes your truth tangible—through bold and clear visuals. Moving content also helps capture people’s attention and accelerates the progress of your cause for social change. Whatever the case, never forget the power of a good story.
3 – Identify any special considerations you need to incorporate
To further build trust and credibility, make sure that you tell visitors who run the organization. Dedicate a webpage that contains a committee or board of directors, complete with background information. You’ll do better by letting people know that your cause is driven by real, non-anonymous people.
To further ensure the success of your cause, make the functions easy for visitors, especially if they wish to donate or contact your organization. Place a “Donate Now” link on each page, and make sure that all your contact details are present. Lastly, people will also wish to know where their contributions go, so prioritize transparency by providing details as frequently as possible.
Although operating independently, your organization needs marketing and web design and development for success. It’s vital to think as businesses do, so make sure to plan your website design accordingly, especially if you’re running something as vital as addiction treatment centers. Go out there and make a change!
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