Whether you are just starting your addiction treatment video marketing strategy or are a savvy pro, just looking for a few tweaks to maximize your success, I hope this article was helpful for you. It’s going to take hard work and dedication. Never give up! If you apply these strategies and stick with them, I know you will find the success online that you want and deserve. If we can personally help get your treatment center more admits, reach out for a consultation.
Effective Ways to Market Drug Rehab Centers Online
Having a website to promote your addiction treatment center online can be helpful, but it is not always enough. Nowadays, you need to keep up with the various platforms and marketing efforts to be heard or stand out.
Besides having a website, there are many other effective online efforts you can explore to improve your addiction treatment marketing. Here are some of them:
Have an Effective Email Marketing Strategy
Some websites fail to convert web visits to actual patients because they stop with getting website clicks as their end goal. One way to address this is to get personal and get through them by sending newsletters to their personal emails. By regularly sending emails and updates, you get to establish your expertise, your presence, and you get the chance of converting them by showing how you can help.
Here’s a few quick ideas that you can email people:
- The latest videos you create
- Addiction recovery articles
- Up to date news about your facility
- Social gatherings or events
- Encourage online reviews
Social Media Marketing for Addiction Treatment
If you haven’t developed a drug rehab social media strategy, you should consider it now. Having social media pages, like a presence on Facebook, is a more effective way of connecting with people. A majority of people spend so much time online, mostly on these social pages, and it is a good space to intercept and interact with your target people. Little communities and channels also exist in these platforms. Find where your target market is and try to reach out to them.
Moreover, through social media, you can create more entertaining, interesting, and informative materials, such as infographics and videos. You can hit three goals in one: increase awareness about your advocacy, increase your rehab center presence, and widen your audience reach.
Make sure to also add your business in the Google My Business page to increase your online presence and appearance in searches. Ensure that you’ll input complete information including your website and contact information so that they can easily link back or contact your rehab center.
Be Specific With Your Drug Rehab SEO Strategy
Choosing the right keywords or phrases can help improve your search ranking. Make sure to use the appropriate keywords for your rehab center. Since your target community is more specific, try to localize it by adding your location in the phrases or by using niches to make your SEO efforts more targeted.
That is one way of owning the area and establishing your presence and expertise. Your effort will be nonsense if the targeted people don’t know about you.
Reach Out to Your Community
Once your community is defined, improve your relationship with them through the following:
- Create more content spreading awareness about addiction and its treatment that always mention the name of your rehab center and the location. This move can also increase your SEO reach.
- Create online campaigns to let your voice and name be heard.
- Connect with other professionals from your local area that offers services related to your rehab center.
- If possible, consider sponsoring some small events in your community.
- Take part in community events as volunteers to get to know your people more and to also give your rehab center an on-ground exposure.
- Establish your expertise through participating in networking events for professionals along your field.
Review What's Working (And What Isn't)
One method often forgotten is the review of all your rehab marketing efforts. It is an essential part of any marketing plan to see how well you are performing and which among the methods you use are effective in converting leads. Having regular reviews will also help you identify how to use your money wisely.
All the efforts to market your drug rehab center effectively should not stop upon the launch of your website. The online world can be extremely vast and cluttered. To reach and convert your target audience into actual patients, you need to work harder and establish your presence. Following the tips above can help you determine which method works best for you.
If you need help in promoting your drug rehab center online, we specialize in that! We’re a drug rehab marketing agency in Durham, NC, that offers a free 30-minute consultation for your business. Get in touch with us today!
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Drug Rehab Marketing Strategies
Figuring out how to approach drug rehab marketing can be difficult, especially since putting the terms “drug rehab” and “marketing” together can make some people squeamish. It makes the addiction treatment landscape seem like a business venture rather than a social campaign.
While money indeed plays a factor, the purpose of drug rehab marketing isn’t to make a profit—it’s to spread the word about your treatment program. It’s one of the most effective ways you can reach out to people who need help, as it responds to need and inspires action.
The best way to spread the truth about your services is by incorporating online strategies that establish human connections. The idea of seeking help or treatment is intimidating enough as it is, but the internet continues to empower suffering from substance abuse. Most of our activities online remain private and confidential, which means that seeking help can now be more comfortable—and this is the sole reason why you should strengthen your digital marketing strategies.
How do you increase your brand’s visibility online, as well as establish a trustworthy and reassuring treatment program? There are plenty of ways to approach this, but here are the three best ways to market your drug rehabilitation center:
A Valuable Drug Rehab Marketing Strategy
Content plays a huge role in drug rehab marketing strategies. Thorough, informative, and optimized content increases your website’s search engine rankings. Useful and relevant content is also likely to encourage engagement, which means more traffic to your website. You also need to post regularly and consistently, especially since you’re establishing your brand as an industry leader, one that is credible and trustworthy. Here are some blog topics to consider:
- Informative: The patterns of substance abuse, tools to help someone in recovery
- Emotional: Testimonials
- Persuasive: How addiction treatment centers can help you
A Strategic Addiction Treatment SEO Plan
SEO for drug rehab marketing is still one of the best ways to market your treatment center. Search engines are heavily utilized by users, as it helps direct them to solid and useful information. The algorithm behind these searches ensures that the most relevant and highest quality content comes up in the results, and you will want your center’s website to appear on the first page. The first three websites usually garner around 60% of clicks, making it the best way to build visibility.
Keep in mind that SEO takes time to implement, so you will not see immediate results after initial efforts. Creating content and optimizing keywords should also be done consistently, as this strengthens your campaigns. Although difficult, the payoff is well worth it.
An Active Addiction Treatment Social Media Presence
There’s a reason why so many brands are active on various social media platforms—it builds a community that greatly benefits your brand. A huge chunk of a user’s life is spent scrolling through social media, and Facebook remains to be the largest and most-used platform. There’s a massive and active audience waiting to be tapped through Facebook, as with Instagram and Twitter. To make your marketing campaigns more successful, it’s best to pair your SEO and content efforts with the undeniable power of social media.
These three drug rehab marketing strategies should be implemented together to grow your brand, reach visibility, and reach people who need your services. One of the most common and fatal mistakes treatment programs make is only adopting a single marketing strategy. When it comes to online marketing, every strategy is intertwined with and related to each other. Remember that each tactic poses value, but they are more effective when used together.
Need Addiction Treatment Marketing Services?
If you’re looking for services offering social media marketing for drug rehab centers, then our team at Socialty Pro can assist you with all your needs. We offer digital marketing services specifically for addiction treatment centers—If you need to increase your monthly phone calls, admits, and take the painful/time-consuming aspect of digital marketing off of your plate, reach out to us to learn more!
For addiction treatment centers and therapy services, the use of social media is vital to keep connected with your clients and track their progress. Furthermore, it is a hub where people in need of help with their addictions might be looking for help as well. For this reason, if you thought that you should forget about social media marketing during the COVID-19 pandemic, you might want to rethink your action. Since everyone is spending their days at home, they have more free time to look around for help with their addiction, meaning that might look for you.
In this article, we will share with you three tips to boost your brand on social media during the COVID-19 pandemic:
1. Be open to communication
Always be open to contact and communicate about anything you are doing within your company. For example, if you are changing opening hours or tweaking your services, make an announcement through your social media channels. Also, do not do any of these using click bait posts because it will only lead to frustrated people and give you a terrible reputation.
Remember, you are in the middle of the pandemic, and people are panicking, which is why you should not be adding to the chaos. Make it clear what you have to offer on social media, and make sure it is relevant to the audience’s wants and needs.
2. Show that you care
While you try to meet the bottom line to continue operating your business, show that you put care over money for your customers. Whatever you post on social media, make sure that customers will associate it with your care for them. Show them you put their well being above everything else, and that you are taking this pandemic seriously.
In these hard times, you should be extending a helping hand to the community around you and showing that you want to help them get through this period.
3. Offer support
Adding to the previous point, not only must you show that you care but also give out that support. How you go about doing this will be up to your creativity. For example, if your brick-and-mortar center is unavailable, limited, or even closed because of the lock downs, look for ways to continue offering services to your customers. Those “ways” can include online consultation or also the delivery of products. Your social media posts, then, will let the people know how they can continue accessing your services.
By taking such actions, you prove to your clients and communities that you still want to do your best in providing the services that they need. In turn, not only are you providing for their needs, but they also will support you, making sure you stay up and running for the sake of everyone.
When you have plans to make changes to your marketing strategy during this trying time, carrying them out can be hard, especially when you have many projects planned out. However, always be ready to adapt and change. Otherwise, sticking to your plan that was meant for a peaceful time is not going to work now. Listen to what your audience wants, and try to implement those into your social media marketing strategy.
Our team of experts at Socialty Pro offers social media marketing for drug rehab centers. If you need professional assistance, get in touch with us today to see how we can help!
Addiction Treatment Video Marketing
I’ll be up front with you. This is a long read. However, if you are serious about developing a solid addiction treatment marketing strategy around video, this will 100% get you more leads and admits. So you are trying to get your treatment center’s marketing up to par and EVERYONE seems to be talking about social media and video marketing. Well, it’s time for a wake-up call. Other addiction treatment centers are starting to create videos.
Everyone is doing it and if you don’t want to get left behind or leave a HUGE amount of potential clients and/or money on the table you should be too. Here’s the best part, it’s easier than you think! Over the last few years, video marketing has not just been work or a fun hobby for me, but become an OBSESSION! Below are the absolute best social media addiction treatment video marketing strategies that I have found and tested to not only make you come across as the expert you are and highlight the quality of treatment that you offer, but to have your videos actually show up and rank on Google and YouTube. I’m going to break it down for you step by step so you too can achieve video marketing success and outrank your competitors. Here’s a recent addiction treatment marketing case study if you would like to see our results. Let’s jump in!
Social Media Video Marketing Statistics
Video is impacting the social media and digital world more and more every day! And for very simple reasons. Video is more convenient, can trigger emotional responses in people, and the fact that we have constant access attached to our hips. Think about it, you can instantly create a level of transparency and trust for your treatment center through creating and marketing your videos in the right ways. Have you ever looked at a video review of a product before buying it or a Facebook video from Thrillist of a ridiculous new food item that while extremely unhealthy, YOU NEED TO TRY IT!? Look at these 2017 video statistics.
Online Video Statistics Taken from Wordstream.com:
- YouTube has over a billion users, almost one-third of total internet users.
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87 percent of online marketers use video content.
Addiction Treatment Video Marketing Strategy #1 - Planning and Development
This is arguably one of the most important steps. You could think to yourself, “Hey, I’ll just give it a go, and start randomly talking about why addiction treatment is important and see what happens” Well, you may get lucky or have a natural knack for video marketing, but why not plan and execute a strategy that will ensure you reach the most amount of searchers possible consistently? Have you heard of the term “long-tailed keywords” before? These are going to be your best friends if not.
VIDEO KEYWORD RESEARCH
Long-tailed keywords, are what someone types into Google, YouTube, or any search engine that has three or more words in it. For instance, “prescription drug abuse facts” or “who is most likely to get a mental illness.” While these terms get less searches on average than say, “prescription drugs” or “mental illness,” it is far less competitive to show up first for these terms.
And besides that, it’s even more specific to what that person is actually looking for, causing them to want to watch your video longer and more likely to buy. (I’ll break down the importance of watch time in a paragraph below.) “But how oh how do I find the perfect long-tailed keywords to create videos around?!” There are several EASY ways to do this! My favorite by far is the free Chrome extension “VidIQ.” This extension is just ridiculous. Since I started using it all of my Youtube stats have skyrocketed. You can get keyword suggestions, spy on your competitors, see your ranking for specific keywords, and a ton of other cool features. Another easy solution, if you don’t want to install anything, is to just start typing different terms in YouTube or Google search. It will automatically give you long-tailed keyword suggestions! Google is especially great with this because if you look at the bottom of the page, after searching for something, IT GIVES YOU EVEN MORE SUGGESTIONS. Magic.
Understanding Your Audience Will Get The Best Results
After doing your keyword research, it’s time to understand the WHO and WHY behind the person who will watch your video. As an addiction treatment center, you know exactly who your audience is. But let me challenge you to strategically go about this and create a “buyer persona.” Say that you are trying to create a video that connects with a mother of an addict, the decision maker. If you’re creating a video about “how to help an addicted loved one” think about the mindset of the mother that is searching for the in the first place.
What types of emotions are they experiencing? What has their process been for finding help in the past? Maybe they have tried to get their child into multiple treatment centers and are starting to give up hope. You should have this all in your mind BEFORE you even press record. The better you are able to understand the mindset of the viewer, the better you will be able to emotionally trigger them, and get them to call you for help.
How to Create Your First Video
Now that you’ve done your research, it’s time for LIGHTS, CAMERA, ACTION! But I want you to remember a hard lesson I had to learn. In the industry, they call it the K.I.S.S method. Keep It Simple Stupid! You don’t need an entire studio or production set to create expert videos and have them show up where your new clients are looking. The few things you do need to focus on are:
Lighting – Having a light set is a nice touch but not always necessary. A well-lit room without heavy shadows will do just fine.
Tripod – You don’t need an expensive tripod. As you’re just getting started, a cheap tripod that holds your phone LIKE THIS is a great solution.
Camera – This may surprise you, but you don’t need a $10,000 camera to create marketing videos about your service or product! In fact, your Smartphone is probably perfect! (Though, I would suggest that you record in at least 1080p.)
Sound – Again, having an external microphone Like this and syncing up audio and video in post-production is an awesome touch, but not entirely necessary to start. Make sure you are in a quiet location with not a lot of background noise if possible.
BONUS: A nice background or surrounding can add that extra personal touch to your videos. As an addiction treatment center, recording your videos in a calming space like a therapists office would probably connect better with your audience than in front of a blank white wall, right?
BAM! Now you’re on the right track to creating or perfecting your addiction treatment video marketing strategy for yourself! You have the idea, the long-tail keyword topics, the right equipment and the toughness to make it all work! Now let’s keep digging further into the next strategy, video SEO (search engine optimization).
Video Marketing Strategy #2 - Video SEO and Optimizing EVERYTHING!
So you’ve planned out your video, you’ve found the perfect location and you’ve recorded and finished it! Now what exactly do you do with it, and how do you actually get people to notice it? This is my personal favorite part of a successful video marketing strategy. Remember your best friend, long-tailed keyword? It’s time to really utilize the power behind them and wait for it…OPTIMIZE THE HELL OUT OF EVERYTHING.
Sorry for shouting there. I get excited sometimes. But the best way to ensure you start to show up and rank for the keywords you created your video around really is to include them in as many places (ethically) as possible. This does NOT mean if you created a video around “Best addiction treatment in Orange County” to copy and paste that phrase 10,000 times in the description. The best rule of thumb is to just create good quality content that people actually are searching for and want to watch, and then be honest about what the video is about. Let’s jump in.
*Disclaimer* Since writing this article, I have read contradictory claims on if there is a benefit to including keywords in video file and thumbnail, but it doesn’t hurt to try, right?
Video File Name – Here’s a cool trick you may not have thought of. Before even uploading your video onto YouTube, name the video file the same thing as your target keyword. This is very subtle but it just works in helping YouTube index your video. For instance, change the filename of your video to something like “Hot_datenight_tips_video.” I’ve seen counter-arguments over whether this fully works or not, however, my counter to the counter; why not do it anyway?
Video Title Name – Titling your video is a very important step. This is the viewer’s first barrier to entry after all. It should reflect your specific keyword(s) that you want to rank for, be descriptive of what the video is about, and have an intriguing element to make them want to click.
Video Thumbnail – The thumbnail displayed for your video is also a very important entry point that can make or break if you even click on the video at all. I would HIGHLY recommend creating your own thumbnail and uploading it instead of choosing a default one from Youtube. Two cool tricks: Add text on your thumbnail that compliments the title of your video to enhance the “story” you are trying to tell to the viewer. Just like changing the name of the video file, name this image your target keyword before uploading as well! Take the above thumbnail for instance. While it is a bit wild, perhaps even click-baity, the bottom line is it generates results. That video has nearly 300,000 organic views, and if you didn’t notice it before, the treatment centers phone number is also right there.
Video Description – Under your video, there’s a description box where you can add text describing what your video is about. YouTube currently allows up to 5,000 characters. USE THEM!!!! Write as much as you feel comfortable overviewing what the video is about, why you chose to do a video on this topic, and link to other videos you would like to promote.
Insider tip: Include your video title and target keyword in the first sentence in the written description.
Video Tags – Here’s where you add tags for what your video is about. This helps YouTube index your video. I recommend adding your video title and keywords you want to rank for first, and then spread out into other relevant tags. If you’ve already installed the VidIQ Chrome extension (highly recommended) it can help you add relevant tags. You can also browse other competitors and see what tags they used on their videos.
HOORAH! Your video is optimized and ready to start generating more leads for your treatment center! If you’ve done everything up to this point, your videos will start to organically gain views, likes, subscribers, and over time as you build rapport, leads and admits. Just keep at it. The following sections will be highlighting free useful tools and extensions that will give you an extra edge on how to find the best keywords for the addiction treatment field to create videos around and how to best optimize them!
There are some seriously awesome online tools out there that can help you SKYROCKET your performance on YouTube. So naturally, I’m going to share a few of my favorites with you and give a few tips on how to use them!
I use TubeBuddy every single day. Along with VidIQ there are some extremely powerful tools that Tubebuddy gives you access to. In fact, I often cross-reference video ideas between both of them! I love the opportunity score they give you, which basically shows you the opportunity to rank a video on this give search term based on the competition.
VidIQ is hands down the best tool you can use to benefit and maximize your exposure. It’s a free extension you can add onto Google Chrome. It gives you the ability to see your ranking for a specific video, view the keywords competitor videos are using, keyword trends, suggestions and much more! There’s also a paid version if you’re craving a little more information!
PROTIP: Find a term you want to rank for and search for it in YouTube. Find a few of the top ranking videos and watch them. Create a better video with a better-written description and copy their keywords. VidIq will also show you referring websites that linked to their video. Go to those pages and contact them saying “Hey, I’ve created a video I think you’d like!”
MOZBAR – Moz has created simply an amazing toolbar for SEO. Again, it’s a free extension that you can add onto Google Chrome. I use this for my keyword research before creating videos. It shows you the average monthly searches for keyword terms, the domain and page authority of ranking pages and will show you the backlinks coming into those specific pages. (besides being a great resource for video marketing ideas, it’s amazing for everything SEO.)
PROTIP: After installing it, go into Google and start typing in general terms you want to rank for. Scroll to the bottom of the page and Google will show you “searches related to…” and the average monthly search volume for those terms. Go through them and keep doing it. Look in the search results if any videos pop up. If none show up this could be a great keyword to create a video around!
Canva – Canva is basically an online photoshop editor. I personally use it for everything from creating Facebook cover photos, flyers, and other stuff. But it is a great tool to create awesome and fun thumbnails for your YouTube videos. The best part, It’s free! There have a few premium images, but you can use other sites like pexels.com or pixabay.com to grab other royalty-free images.
PROTIP: After creating your perfect thumbnail on Canva, download the image and rename the file to whatever your keyword(s) is/are. This is a ranking factor for YouTube and Google images also index YouTube thumbnails if you name them like this!
There are plenty of other tools you can use for your video marketing efforts, but these are just a few of the ones I use and have had a good amount of success within building channels. I hope they help you find them helpful!
Addiction Treatment Video Marketing Strategy #4 - Thumbnails Are So Important
Just like the eyes are the window to the soul, Thumbnails are like the window into your video. Aside from your title, it is the first thing that the viewer sees before clicking on your video. It is extremely important to increase your Click-through rate (CTR) on your thumbnails in order to increase your views. If you would like to see your video’s CTR, go to studio beta > analytics > Click on the reach tab > and then click “see more”. This will allow you to see the CTR on all of your videos. I suggest diving into this, looking at each individual video’s CTR and well as the CTR for important sources such as Search, browse, and suggested. Here are a few tips for making great thumbnails and increasing your CTR:
- Have a close up of your face on the thumbnail showing emotion
- Increase the contrast ratio of your face to make features stand out more
- Add text that enhances your video title (do not repeat it word for word)
- Avoid any text in the lower right side (Youtube will block this with timestamps)
- Use free tools like Canva.com to create easy to use thumbnail templates
- TEST TEST TEST! See how your thumbnail is performing after a few days! YouTube tells us that the average CTR is between 2-10%. If you are on the lower end of this, test a new thumbnail design!
Addiction Treatment Video Marketing Strategy #5 - How and Where to Promote Your Videos for More Views
We’re getting to the tail end here of this (hopefully awesome) video marketing tutorial! You’ve researched, created and optimized your video(s). You’re done, congrats! Just kidding. While all of the strategies and techniques listed above will set you up for success in the long run towards getting your addiction treatment center more leads, I’m going to show you a few great ways to kickstart the success of your videos and drive lots of views that you probably haven’t thought of from relevant areas of people who are searching for help. Are you ready to reach people in need? Buckle in.
Facebook Groups – I want to start here because this is my personal favorite method of distribution. Are you personally a member of any recovery groups on Facebook? What type of content within those groups draws your attention? The power of Facebook groups can give you overwhelming success if done correctly. There are literally HUNDREDS of addiction treatment oriented Facebook groups.
I would recommend joining as many groups as possible and spending a little bit of time researching what types of posts within those groups gather attention and engage in others posts. Then share your video link right in the group with a catchy description! Try to come across as helpful rather than spammy!
Subreddits – Are you using Reddit as a content distribution method? If not, you are missing a massive opportunity to reach huge amounts of highly targeted views. Subreddits are similar to online forums(more about this below) as they are a group of similarly interested people around a certain topic. This can be anything! There are Subreddits for theme parks, drug information, book reviews, woodworking, you name it! Take this example:
While working with an addiction treatment center,We created this video about Methadone treatment detox and shared it on a targeted Subreddit page It received 14 upvotes and over 500 views within hours! This kick-started positive signals for that video which now is high ranking for that term and gets tons of new views every single day. To access and find Subreddits for your interest, go to Reddit and search for your topic in the search bar.
PROTIP – Make sure the Subreddit has a lot of subscribers and active people online to ensure maximum reach. Also, be relevant and helpful! No one wants spam. Add value!
Online Forums – recovery/addiction specific forums are another incredible way to drive views to your videos. Think about it, they signed up to a website to read and see content specifically around addiction treatment and recovery. They’re waiting for you! Once again though, this strategy takes genuine effort. This should not be done in a spammy way. Try to participate in the forums. Answer questions, like comments, and then sporadically share links to your videos (or link to them in your signature). This can be a really effective way to drive long-term views to your videos.
Email Marketing – Do you have a list of emails that you send promotions or content to? If you don’t, you should start building one! Sign up for a free email marketing service like Mailchimp, which allows you to have up to 2,000 emails and send 12,000 per month! Every time you put out a piece of content, promotion, or create a video, you can send it out to your email list to instantly drive lots of views and eyeballs!
Quora – If you haven’t heard of Quora, it’s an amazing website. Tens of thousands of people come here to ask questions and get answers every single day. You can follow and look for questions that are asked in your area of business/interest and answer their questions by providing a link to your video!
PROTIP – You can also use Quora for topic and keyword research to create new videos!
Other Social Media Channels – Do you have other social media pages besides Facebook? Instagram, Twitter, or Linkedin are just a few of the other social media giants that you can and should be taking advantage of! Like Facebook, Linkedin has tons of industry/interest specific groups that you can share your videos and content in. Twitter and Instagram can also be very effective means of driving views if you target the right hashtags! For Instagram, I would recommend either having the link to your YouTube channel in your description, or having a bit.ly link in the image description for viewers to easily access your video(s).
Video Marketing Cost
We want to be completely upfront with our costs and packages for you. Our addiction treatment video marketing packages start at $3000/month and can go up based on how aggressive and fast you want to see results and if you are looking for a one-off video ad or a video marketing strategy for organic lead generation. Put simply, we believe we are the best organic video marketing specialists in the addiction treatment industry. We have produced over one thousand videos for YouTube, Social Media and Websites specifically for the substance abuse treatment and mental health industries. We know what works and how to get you results from video marketing that generate leads and admits. Here’s what our video marketing packages include:
- Complete Video Marketing Content Strategy
- On Location Production
- Access to All Equipment Needed
- Editing of All Projects
- High Quality B-roll Footage, Royalty Free Music, Text Overlays, and Basic Animation
- YouTube Management and Optimization
Our Service Areas: North Carolina, and Southern California (If you are out of our area but are still interested, we can discuss travel and remote options)
Monthly Video Marketing: Starting at $3000/month for 4 videos
Single Video Advertisement: Starting at $2500
Drug Rehab Marketing Strategies for 2021
In 2021, drug rehab marketing has completely evolved! If you do not have a modern and fast loading website, are regularly incorporating video marketing strategies, spending money on Google and YouTube advertising, and have an effective social media marketing strategy you are missing out on opportunities that other drug rehab centers are maximizing on. If you need to get admits ASAP then you need to overhaul your drug rehab digital marketing strategy right now.
In this article, we are going to outline the top 5 digital marketing strategies for drug and alcohol treatment centers that I help other centers develop every single day. If you need more phone calls, live chats, and form fills of qualified individuals who need treatment, then you cannot afford to not implement these strategies.
Want to take this work off of your plate? At Socialty Pro, we are addiction treatment marketing experts. We have been working in this industry for nearly a decade and have unique and effective strategies to increase your census that frankly, you will not find at another marketing agency. When you hire us, you are bringing on treatment consultants that know this industry from the inside out and can hit the ground running. Stop wasting your time and money and contact us today.
1. Google My Business and Local Listings
Google My Business for drug rehab centers is a must. In 2021, the majority of individuals and parents that seek out drug rehab centers do so through Google. Setting up a completed and actively posting on your drug rehab centers Google Business page will help others find you more easily. You need to also have an internal review strategy. The more reviews you get on your company’s Google Business page, the higher you will rank on competitive terms such as “drug rehab” “drug detox” “addiction treatment” etc… in your surrounding area.
What we recommend is to ask happy clients as well as family members for reviews regularly. If you have an alumni program, have your alumni coordinator reach out to happy clients and their family members to share their thoughts and experiences in the form of a Google review. This is an effective strategy to increase your amount of leads coming in very quickly.
Other Local Listings Drug Rehab Centers Should Have
2. Google Adwords for Drug Rehab Centers
Google adwords is an absolute must if you want to have a consistent flow of leads coming in every single day. While a lot has changed in PPC advertising for treatment centers in the last few years, Google advertising still remains an absolute staple. Firstly, if you are thinking about advertising through Google, Bing, Facebook, or YouTube, you will need to get LegitScript certified.
This is a third party company that has an extremely thorough vetting process. While it takes time to complete, and comes with a fairly high price tag, if you do not have it, you can not advertise on the aforementioned platforms. If you would like help getting your treatment center Legit Script certified, please reach out to us. We have helped several centers get approved as well as renewed since this has become mandatory.
Google Advertising Strategies for Drug Rehab Centers:
- Focus on specific drug treatments (fentanyl detox, residential treatment for Heroin, medication-assisted treatment for Opioid addiction, etc…
- Target locally if you are a detox center
- Create a short video ad and target YouTube viewers who search for specific terms and then watch YouTube videos
YouTube is a severely undervalued platform for drug rehab centers. Quite frankly, very few addiction treatment centers are using YouTube or doing any video marketing in general. And even if they are, very few are putting the effort into YouTube as an avenue for lead generation. YouTube is the second most popular search engine in the world (#1 is Google) for a reason.
People are visual learners and many choose to get answers to their questions in the form of a professional speaking to them in a YouTube video rather than reading a lengthy blog article. This is a massive opportunity for you and something we are proud to have developed an expertise in. By creating videos answering what people are actively searching for online and telling them to call you for more information, you are tapping into a virtually empty resource that you can take advantage of. Of the rehab centers we have helped develop YouTube strategies, they are seeing on average an additional 15-20 phone call leads per month and hundreds of website visitors per month.
YouTube Marketing Strategies for Drug Rehab Centers:
- Create videos sharing detailed information about the levels of care you offer.
- Create testimonial videos with recovering clients Answer FAQ’s such as: (Opioid detox timeline, How to quit meth, how to help an addicted child, etc…)
- Create 1-2 videos per week and stick with it for at least 6-month to 1 year!
- Answer every single comment that comes in on your videos
4. Search Engine Optimization For Drug Rehab Centers
A tale as old as time, Good ol’ SEO for drug rehab centers still stands strong. As the number one search engine in the world, Google holds a lot of power in bringing qualified addicts and parents of addicts to your website to learn more. Chances are that you have put some emphasis into SEO for your website, but how has it been working so far for you? Are you showing up for local search terms? Are you getting hundreds to tens of thousands of people to your website every month? If not you may need to reassess what is working and what isn’t for your drug rehab SEO strategy. If we can answer any specific questions for you about developing an actionable and high converting strategy for your treatment center, please reach out to us.
5. Addiction Treatment Marketing on TikTok
Yes, you read that right! TikTok has become a thriving platform for the recovery community in 2021 and likely beyond. In fact, there was recently a blog article posted about the top 25 addiction recovery TikTok profiles to follow! The simple matter is that when there are over 100 million active users on the platform in the United States alone, statistically there are going to be people struggling with addiction on there. The good news for you is that while other social media platforms are becoming saturated with competition, TikTok is wide open for you and your treatment center! The even better news is that we have already figured out exactly how to get admits from TikTok for addiction treatment centers like yours.
Share tips and helpful advice about what addiction treatment is actually like, how you’ve helped others, and relatable information. Learn the platform well, study what other recovery focussed TikTok profiles are doing, and then start creating your own videos. In your profile bio and in the video comments provide easy contact information for how they can reach out to seek information about your center. The best part about creating TikTok videos is that you can also repurpose them across Instagram, YouTube, Facebook, LinkedIn, and any other platform that you would like. If you’re interested in a more detailed TikTok marketing strategy, click here.
BONUS TIP 6. Pinterest Marketing for Drug Rehab Centers
Pinterest marketing for drug rehab centers is often overlooked because it’s not in the forefront of everyone’s minds like Facebook, Instagram, or YouTube.
However, Pinterest is a powerful search engine with a particularly useful demographic in the drug rehab space; mothers. That’s right, the primary demographic on Pinterest is “older women”, AKA decision makers.
By creating content like how to help alcoholic or addicted spouses, addiction signs in children, and warning signs of drug abuse, you are tapping into a powerful audience. We have seen Pinterest consistently drive the second most amount of visitors to rehab centers websites behind only Google.
By putting forth a solid Pinterest strategy, you can drive thousands of qualified visitors to your website, every single month.
Contact us Today for Addiction Treatment Marketing Services!
If you need to get your drug rehab center more calls and admits, give us a call today for a free consultation! We have over 7 years of experience creating and managing drug and alcohol treatment centers digital marketing strategies. Quite simply, we are confident that we can help you completely transform your business and generate more leads quickly.