Many new marketers are quick to point out SEO as a thing of the past, when in reality it’s one of the most powerful opportunities available. With 63,000 google searches per second, ignoring SEO is like dismissing the millions of people (customers) looking for exactly what you have to offer. Also, all of the content you put out there is compounded, meaning you will see a ROI increase exponentially over time.

In order to be at the top of your SEO game, you will need the best tools available to you. While paid tools will often be better, there are hundreds of free SEO tools that can help you climb the ranks and claim your spot at the top of the search results.

All of the SEO tools listed below are some of the most trusted and helpful in the community, and I have personally used all of them to manage many of my client’s sites. Most are completely free, and if not they at least offer a free option. Remember, many of these tools will do the same function, so it comes down to personal preference and what you see working for you. Additionally, if you would like to download our completely free SEO checklist to grow your business, you can click here.

Best Free SEO tools (Websites)

1. Ubersuggest

An all-inclusive tool, Ubersuggest’s top of the line features will help you generate new content ideas, conduct in-depth keyword research, find competitor pages and more (So you can replicate and outrank them!). Ubersuggest does have a premium version with features such as link metrics and SERP analysis but the free version can still work wonders for your website.

2. Google Analytics

Google analytics is a free website analytics tool and it’s a must have if you want to run a successful websie. Google analytics seamlessly integrates into a variety of products and plugins such as Google Ads and Adsense, allowing you to track helpful metrics such as where your customers came from, what pages they visited, conversion rate and more.You can also use it to track your campaign analytics so you can see where you should be spending your money.

3. Netpeak Software

Netpeak Software is a desktop SEO toolkit for professional search marketing specialists that consists of two separate tools Netpeak Spider (checking for common SEO issues like broken links, discovering duplicate content, and so on) and Netpeak Checker (get results from SERP and bulk URL analysis on wide on-page parameters). Try it for FREE Here

4. Google Search Console

The GSC tracks how search engines interact with and view your site. This tool allows you to view how many impressions and visitors you’re receiving, your click through rate, your page position, and more. No website is complete without this SEO tool given that it is the most reliable tool for keyword data. The main difference between the GSC and Google Analytics is that the GSC describes how your site interacts with the search engine and Google Analytics describes how your site interacts with people.

5. Answer The Public

Generating ideas has never been easier with this free tool. The interface alone makes you feel like you are using an expensive software. Answer the Public gives you a massive list of questions your audience is asking related to any keyword that you can use to craft a perfect content outline. You can then use the long tailed keywords generated and through Ahref or Ubersuggest find phrases that have high volume and low ranking difficulty.

6. Google Trends

If you want to know what topics are trending in your industry, Google trends is perfect for you. Google trends shows you how frequently a term is entered into the search engine, the volume history of that trend, and the demographic as well. You can use this tool to write content that is currently trending to potentially reach more people.

7. Google Keyword Planner

Having a plan is necessary if you want to run a successful website, and the GKP tool allows you to do just that. The main features are in-depth keyword research, showing you the low end and high end bid prices, monthly search results and more. This tool is great for outlining your content and marketing strategy, and tracking the progress your making along the way.

8. Google My Business

The GMB tool is a necessity for any business looking to establish their online presence and give their customers NAP (Name, Address, Phone number). Additionally, having a verified GMB (with good SEO) will allow you to get free traffic from people simply looking for a service in your industry. The GMB tool will also help in building social proof since you can show reviews straight on the platform.

9. Semrush

An all Inclusive SEO tool, Semrush includes a free version that allows you to conduct a full site auditing and view keyword and domain metrics. Additionally, it will give you insight into top level data that you can use to steer your PPC, SMS, and other marketing campaigns in the right direction.

10. Screaming Frog

Screaming Frog is one of the most popular website crawlers today. The free version allows you to crawl 500 URLs. It’s features include: Auditing for common SEO issues, checking from broken backlinks, discovering duplicate content on your site, and more.

11. QuestionDB.io

Are you out of content ideas? Give QuestionDB a try. Though it is similar to other tools on this list, Question DB will still give you a helpful list of keyword ideas and topics you can talk about related to your industry. If you cross reference these keywords with Ahrefs and SemRush, you’re sure to get some killer content ready to go.

12. Google's People Also Ask

Google’s PAA box is a direct answer that is posted under a similar search term you look up. It gives you insightful information about what your audience is looking for, since the PAA is generated algorithmically through machine learning. In other words, it’s what someone would probably also ask, and it’s a great way for you to connect further with your audience.

Best Free Chrome SEO Plugins

13. Moz Bar

The Moz Bar is one of the pioneers of the SEO plugin industry. The free version by itself is super useful in quickly determining domain authority, spam score, and tracking other metrics on your (Or any other!) website. The paid version has more features like advanced keyboard research.

14. Keyword Surfer

One of the most popular keyword volume search tools, Keyword surfer is the quickest way to determine the monthly search volume for a particular keyword, related keywords, visibility metrics, and on-page data (all by simply searching like you normally would on google). Another similar alternative is keywords everywhere, but no longer offer a free version. Instead, they have a credit based pricing.

15. SEO quake

SEOquake is one of the most in-depth SEO toolbars you can get. It provides you with a ton of useful metrics for any page on the internet, and it differentiates itself from other toolbars with its array of configuration options you can customize to fit your specific needs. Also, it has some cool features such as exporting and downloading data.

16. Google Lighthouse

An all inclusive tool, Google Lighthouse will allow you to view the performance of web pages. A major ranking factor in the Google Search Engine is page speed, and if you are constantly optimizing your site for speed and other factors, It will allow you to gain a competitive advantage over other sites that aren’t doing so. The information that Google Lighthouse provides may seem overwhelming at first, but if you tackle each problem one by one you will end up creating an SEO powerhouse

17. GMB Spy

Google Spy is a very lowkey tool that is often overlooked. In the endless search of competitor research, GMB Spy will allow you to view the categories for any GMB property. Viewing competitor categories can help you construct a more complete idea of what exactly your competitors are doing, and what’s working for them and what’s not. In Google’s never ending search for giving users the best solution to their problem, the website that is best able to answer the user’s inquiry will gravitate towards the top of the search results.

Best Free YouTube SEO Tools

18. Tubebuddy

Tubebuddy is one of the best free YouTube SEO tools out there! It’s been around for several years now and is endorsed by some of the best YouTube experts out there including myself! It will give you access to viewing competitor tags, search volume for keywords, the opportunity score for how easy those keywords are to rank, and the paid upgraded version has some truly amazing features like A/B testing for thumbnails and bulk edit options so you can change all of your video cards at once! I highly recommend checking it out by Clicking Here

19. Vidlq

Similar to TubeBuddy, VidIq is another fantastic option to improve your YouTube game! VidIq has some similar features to TubBuddy however their keyword research tool is top of the line. They also have competitor tracking so you can keep up with what’s working for your competitors so it can work for you too! While VidIq is entirely free to use, they also have advanced features in their paid plan and have a complete YouTube course for you to view! Even if you just test out their free tool, this will be a game changer if you want to increase your YouTube SEO. Get it Here.

20. Tubebeast

TuBeast is one of the newest YouTube SEO tools to hit the market, but it’s quickly becoming my favorite tool. They use advanced artificial intelligence to offer some amazing tools and research the quite simply, the previously mentioned two don’t have. TuBeast has a particularly helpful thumbnail analyzer that will tell you how well it’s going to perform before you use it! You can sign up for TuBeast Here.

Best Free WordPress SEO Tools

21. Yoast SEO

No wordpress site is complete without Yoast SEO, because it’s simply the best option out there for analyzing the SEO aspects of your website straight on wordpress. It’s the most downloaded in this industry (30 million + sites), and it’s also very innovative, with constant updates and new features added.

22. All-in-one SEO Pack

This WordPress SEO plugin is a beast and a full suite of helpful tools you need to optimize your WordPress website! Some of the features this plugin include are: Schema markup, Google analytics integration, Google Search Console Integration, Add custom meta descriptions and titles, XML sitemap support, and so much more! I typically recommend using this OR Yoast SEO but not together. Try both out and see which one you like the best!

23. Easy Table of Contents

Easy table of contents is a wordpress plugin that you will see many top sites constantly use. It basically allows you to categorize your topics in your blog with clickable links to each section, this will allow the google search engine to know exactly what your content is about, and if someone has a specific question about a topic covered in your blog, you will have a higher change of ranking at the top.

I hope this list of free SEO tools has been helpful for you! If you need any assistance with your SEO strategy or need a trusted expert to take it off your plate so that you can focus on doing what you love, my team at Socialty Pro and I are ready and waiting to help! Contact us today for a free digital marketing consultation.