4 Effective Rehab Marketing Tips That Convert More Clients
There are probably hundreds of scared, hapless, and vulnerable people currently suffering from drug addiction, or alcoholism and they’re looking for help in one of the few ways they know how—online.
How do you reach across the vast expanse of the web and help them navigate and find your treatment center to offer them the help they’ve been looking for? How do you know you’re getting content that effectively reaches and helps people out there?
Here are 4 great rehab marketing tips that will help you know you’re on track in creating effective content for your rehab center and convert more leads into admits:
1. You know and understand your audience
Begin by describing your target audience. What are their habits? What are they interested in? What might their socio-economic background be?
By beginning with a specific persona in mind, you can plan your content accordingly. Imagine that person, all their traits, and what kind of content they might be drawn to online. That will also help you define your distribution channels for where to put your content online. Focusing on a target person will streamline your content and help you get noticed by the people that matter to you.
2. You’ve set your budget and you stick to it
Consider your budget in advance. Effective content also should be sustainable. It also doesn’t mean mashing together all sorts of creative ideas and producing content for consumption. Deliberate, thoughtful production might not cost you your entire budget. Your target audience may appreciate interviews with a peer or a testimonial from a person of influence or celebrity.
3. You have a clear, concise and creative message
Have one clear idea and get that message across. Your words might be easily drowned out with all the information that people are bombarded with while surfing the internet. For that reason, you must speak in a language that people will easily engage with and remember.
4. Your video content passes the Lift Pitch Test
Viewers’ attention spans on the web tend to be pretty short. YouTube marketing services estimates this span to last approximately eight seconds. Test out if you can “pitch” or get your idea across in eight seconds or less (similar to how much time you would get with a CEO you were stuck on a lift with). You can pile on all the creative messages on addiction treatment you want, but if your 90-second infomercial can’t communicate the message in eight seconds or less, it’s not worth it. Keep the video short and interesting.
The Bottom Line
There are lots of people who rely on the internet to look for resources on drug addiction and rehabilitation. Most people might find it awkward and a little off-putting to discuss these topics, let alone create content for rehab video marketing. However, the truth is, some people desperately need these resources to get the treatment they need. Keep in mind our tips above to help you create effective content for your rehab center. That way, you’ll reach the right audience and those who truly need your addiction treatment service.
We are a one-stop-shop in Durham, NC, that can assist you with addiction treatment marketing needs to promote your rehab center. Contact us today!