Ahrefs.com SEO Competitor Research
If you’re starting a new small business online or already have one and want to get rid of losing to your competitors in the landscape of organic search, then you need to perform SEO analysis of your competitors. One of the best platforms that you can use for that purpose is Ahrefs that acts as a goldmine of information. Not only does it allow you to analyze your competitors comprehensively, but it also helps you to improve every possible aspect of your SEO strategy. In this article, you’ll learn how to perform competitor research for SEO using Ahrefs. So, let’s dive into it.
Getting Started On Ahrefs
Improving your SEO strategy to get more organic traffic is critical because it brings highly qualified leads to your business. According to Ahrefs stats, 53.3 percent of all the internet traffic visiting websites is generated through organic search. Performing competitor research allows you to improve your SEO strategy to rank higher in Google search results.
In order to perform competitor research, you’ll need to equip yourself with the following tools.
- Google Sheets (you can also use the template by Ahrefs)
- Ahrefs Account (you can access Ahrefs’ free trial account)
After that, you can follow the steps mentioned below to perform comprehensive and detailed research.
Identification of Your Competitors
It’s obvious that you first need to identify your competitors in order to analyze them. For that matter, you’ll need to perform extensive market research. You can check online community forums and social media communities, solicit customer feedback, analyze google search engine results to compile a list of your top competitors. Your competitors will be targeting the desired keywords for your business in organic search.
It’s important to note if you own an e-commerce site or a blog then searching for your competitors by using a single keyword won’t be a suitable option. That’s because such platforms usually target tens of hundreds of topics and keywords and have multiple pages as well. In such a scenario, we recommend you use the Ahrefs Site Explorer’s competing domains report where you’ll need to enter your domain and click on the organic search. Here the system will show you competing domains as shown in the image below.
Analysis of the Competition
After identifying your competitors, you’ll need to analyze the landscape of your competition. For that, you’ll need to use the Ahrefs Batch Analysis tool that allows you to analyze all of your competitors simultaneously. You can access this tool by going to the “Batch Analysis” option after logging in to your Ahrefs account. Here the system will ask you to enter the domain names of your competitors and clicking on the “Analyze” button after that will show you the desired results.
This tool brings up a plethora of useful information such as:
- DR (Domain Rating): It shows that the website of your competitor has strong backlinking.
- Referring domains’ number: The higher the number of high-quality referring domains, the better the site ranking.
- AR (Ahrefs Rank): The lower the AR number the stronger the site.
- Organic search traffic and keyword rankings’ number estimation: As the name suggests, the higher the result, the more organic traffic the site is generating.
Find Competitors’ Broken Pages
Finding the broker pages of your competitors can help your business a great deal. You can achieve it by using the following information.
You’ll need to open the competitor’s domain results page again and click on the “Best by links”. Here, you’ll also need to select the “404 not found” filter as shown in the image below.
After finding the broken pages, consider creating new pages on your websites with the same topic but with better content. Not only will it improve the integrity of your website, but it’ll also rank better than your competitors.
Search for the Most Valuable Keywords
At this point, you need to find out all the keywords that are working the best for your competitors to generate organic traffic. In order to do that, you’ll again need to open the domain results page and click on the “Organic search” option. Here you’ll need to click on the “Organic keywords” available in the left panel as shown in the image below.
You can select the keywords with the most volume and write them down in your spreadsheet to use them on your website. It’s important to note that each keyword has its own difficulty. The higher the difficulty number the tougher it’ll be to rank for them.
Find Content Gaps
Content gaps primarily contain the keywords that you’re not targeting but your competitors are. It’s obvious and needless to say that you need to create new attractive content that incorporates those keywords. In order to find the content gap, you’ll need to go to Ahrefs “Site Explorer”, enter your website’s domain and click on the “Content Gap”, as shown in the image below.
Find Out Competitors’ Content Generating Most Organic Traffic
Finding the top pages of your competitors allow you to answer the following:
- Which of their content pieces/articles is raking for the most valuable keywords?
- What pages are generating loads of traffic?
You can again go back to the “Ahrefs Site Explorer” and click on the “Top Pages”.
Identify Most Linked Content of Your Competitors
Links are basically referrals that allow you to generate more organic traffic. You can go to the “Best by links” report from the “Site Explorer” of Ahrefs to find the most linked content. Once you have found the links, consider creating similar articles using a better SEO approach. You’ll also need to contact the websites you’re linking to swap out links.
Bear in mind that the tips and tricks mentioned above for your website’s SEO are just the tip of the iceberg. You can watch this detailed video by Socialty Pro to learn how to perform competitor research for SEO using Ahrefs for better understanding.
Can We Take Your Business To The Next Level?
At Socialty Pro, we take marketing to a whole different level. We help you generate leads and sales from YouTube Video Marketing, Social Media, and ongoing SEO. If you are just starting out, we will help you incorporate the systems to effectively track and follow up with every lead that is generated so that you can convert more into clients/sales.
Click the link below to schedule a call with our team!
Drug Rehab Social Media Marketing
Our Proven Strategy To Get Admits
We have officially cracked the code of social media marketing for drug rehab centers! And no, I’m not talking about repurposing the same recovery quotes and celebrity sobriety dates that every other center and agency is doing for you. The strategies that I am going to outline in this article are effective because we have been testing and proving them for various addiction treatment centers for years.
The social media strategies that we are going to outline in this article are focussed on video, education, and building trust. What this strategy does is nurtures the know, like, and trust factor which leads to an individual or a loved one contacting your center for help. We hold nothing back in this article. You can take these strategies and implement them yourself, or hire us to do it for you. Let’s dive in.
Why Your Drug Rehab Center Needs Social Media Marketing
Statista reports that 82% of people in the United States are active on social media in 2021. And with 1 in 10 people in the United States struggling with a substance abuse problem, you are guaranteed to reach them with the right strategy. Social media is a way to create transparency between your rehab center, your professionals, and the individuals and families online that need your help. I’m sorry, but posting inspirational recovery quotes and celebrity sobriety dates may get you some likes and engagement on your social media profiles, but it’s not going to drive you phone calls and leads, education is. Below are the social media platforms we are regularly seeing leads and admits coming from for the drug rehab centers we work with, and exactly how we are doing it.
Social Media Platforms We Are Getting Admits From
There are so many social media platforms out there now. It can seem daunting to come up with an effective strategy for each of them let alone staying active on them! Many treatment centers hire a dedicated social media person, like me! Before I started Socialty Pro, I worked internally at several addiction treatment centers to build up their online profiles, and was paid to figure out how to get families who need help to call us. Here are the platforms that I learned and have mastered so that you can hit the ground running and save more lives.
You may have heard this before, but YouTube is the second most popular search engine in the world, after Google, which (not so) coincidentally also owns it. While I am sure you have an effective SEO strategy to drive website traffic, you may not be leveraging YouTube as a search engine to reach even more people.
There are two ways That I leverage YouTube to grow addiction treatment centers online. And in fact, I have grown two of the largest YouTube channels for addiction treatment centers in the world using these strategies.
Leveraging YouTube as a search engine.
Leverage tools like Tube Buddy or VidIQ alongside SEO tools like Ahrefs or Semrush to find out what search terms are getting consistent views and could lead to an admit. I have found that by creating educational guides around individual drug types and questions consistently perform well. Creating detailed videos around “Benzo detox”, “Opiate detox”, “How to quit Heroin”, and “What is rehab like?”, for example, are terms that are evergreen which means that they will always be searched for.
Accompanying Your SEO Strategy
If you are actively writing blog articles and creating landing pages for levels of care that you offer, individual types of drugs that you help people recover from, and even mental health topics, create a video to embed within the article! This is such an effective and underutilized strategy! While it can be difficult to rank your page in the Google Search results, embedding a video into your article unlocks the ability for your page to be indexed in the Google Videos tab. Don’t sleep on this as it can drive you thousands of extra website visitors.
I know I know, you still think that TikTok is an app for kids and dancing videos. Well, while there is some of that, there is a THRIVING addiction recovery community on there. We have mastered TikTok in the recovery space as you can see in these accounts that we personally manage. Not only that, but we were named as one of the top TikTok marketing experts in the entire world (#18)!
TikTok is a short vertical video platform. 30 second or less educational content performs extremely well. Provide bullet pointed information, tell wild stories about substance abuse, and inspiring stories about recovery. Fun transitions with a powerful initial hook and trending music is a strategy we have proven over and over again. Go live one per week, and communicate with your audience by answering their questions. Learn more about our TikTok marketing strategies in this article.
Here’s where I am going to turn your entire to-date social media strategy on its head. Stop posting the same quotes over and over again. Every drug rehab center is doing it and if you want to stand apart from them, you have to do something different. Luckily, you can do this pretty easily. Go into this social media video marketing strategy with a repurposing mindset. 2021 has been a fascinating year for social media marketing. Because TikTok has stolen so much market share, all of the other platforms have gone all in on short vertical video content. What I personally do, is repurpose 30-second or less videos across TikTok, Instagram, YouTube, Facebook, and Pinterest.
After you post a 30-second Instagram Reel, share it into your Stories, and then save that story as a highlight on your account. I tested this strategy on our Instagram account for 30 days straight posting 2-3 videos every single day. In 30 days I gained over 10,000 new followers, and reached approximately 1.3million people. You can do this too. Go live on Instagram as well frequently. If you are able to use 2 phones, you can go live on Instagram and TikTok at the same time.
Facebook is now a mature social media platform, but is still used by hundreds of millions of people in the United States. Facebook is NOT a platform just to post your blog articles onto. It’s a direct line of communication with people who need your help. Yes, share your blog posts, upload videos that you are already creating, and regularly go live. However, interaction is where the real potential is to drive leads for your center. Regularly engage with and share your content into one of the hundreds of addiction recovery groups that have sometimes tens of thousands of active people in them. Encourage an open dialogue with people and regularly answer everyone’s comments as well as provide genuinely helpful information.
Pinterest is another very overlooked platform because it’s not in the forefront of everyone’s minds like TikTok, Facebook, Instagram, or YouTube.
However, Pinterest is a powerful search engine that’s demographic leans exactly to who you are trying to reach, mothers.
By regularly creating and posting content like how to help alcoholic or addicted spouses, addiction signs in children, and warning signs of drug abuse, you are tapping into a powerful audience. We have seen Pinterest consistently drive thousands of website visitors.
The best current marketing strategies for Pinterest:
- Repurpose your vertical videos as Idea Pins.
- Create a 1000X1500 image for every single page on your website. Optimize that Pin on Pinterest with the same title and meta description as in your web page and link to the article.
- Create boards around every level of care and treatment modality that you offer as well as categories of drugs.
- Post 8-10 Pins every day. I know this sounds alot but using a tool like Tailwind make this very simple to do. Typically a 70-30 rule is best practice where you “repin” 70% other people’s content into your boards, while posting 30% of your own content.
Contact Us Today For Effective Drug Rehab Social Media Marketing
At Socialty Pro, we take addiction treatment marketing to a whole different level. Not only can we help you generate leads and admits from YouTube Video Marketing, social media and Paid advertising, but we can help you convert them! If you are just starting out, we will help you incorporate the systems to effectively track and follow up with every lead that is generated so that you can convert more into admits.
Need a closer? We have trained staff to answer all of your phone calls, live chats and form fills, follow up with leads until they admit or block us, and work with your team to get you more admits. Are you located in California and need expert clinical staff training, ACA blocking, treatment interns, or simply want to add highly credentialed people onto your website for credibility? We can help you with that as well. Give us a call to see what we’re all about!