Durham, NC Dental Marketing Strategies
If you are in need of additional patients, a way to optimize the market cost, and overshadow the competition, you need one key – dental & orthodontist marketing strategies.
Because of the quick rise of consumerism in the medical industry, dental offices have changed dramatically. Particularly, the way clients browse for such services online.
In fact, online presence takes such a predominant role that 89% of clients will turn to online research when looking for a way to solve their healthcare issues, statistics show. Clients will judge any dental business based on their website and reviews.
If you really want your business to stand out, you have to catch these clients right when they are researching for dental services online. To get more patients and better revenue, your dental office should appear on the top of the search bar. Here, we will show you exactly how to do it.
1. Social Media Marketing for Dentists
Based on a survey that evaluated 1,000 American consumers, 41% of them stated social media could drastically influence the medical facility they select. It uses engaging methods to take people’s attention and provides a real-time discussion panel where consumers can share their opinion with other people.
That’s why you should focus on a social media campaign on platforms such as Facebook and Instagram. Remember, this is a high-reward and low-cost campaign.
2. Local SEO for Dentists
Dentist SEO is more important than you realize. Right now, it is a driving force for getting more clients. According to statistics, around 64% of marketers are investing both their time and money in optimizing their content online. The reason for that is relatively simple.
Approximately 83% of consumers will first go to a clinic’s website before they book an appointment. Plus, since 2015, the online searchers for medical facilities “near me” have increased by a staggering 50%.
In other words, if you really want to get your work out there, you have to put your back into it. Make sure your website ranks on top, and you are getting plenty of organic traffic. All of that can be achieved if you focus on SEO.
A great strategy that we use at Socialty Pro is to quantify your expertise and services, locally. For instance, if you offer root canals, you want to create an entire page about “Root Canals in Your City, State” and then provide a detailed overview of that service, what patients can expect, and most importantly, how to get in touch with you.
3. Modern Website Design for Dentists
There are two things important for a good website: looks and convenience. Your clients should feel comfortable browsing through your website so that you can establish trust. Create a website that will be more convenient for the patient. To achieve that you can add:
- practical dental information
- scheduling options for patients to book a treatment online
- mobile-friendly interface
This will be an essential strategy for getting more clients. Based on statistics, 48% of individuals believe that a solid website design makes a clinic look credible.
Also, online booking has taken a key role in marketing. Experts believe that every medical facility should have an online scheduling capability. Since more than 64% of patients prefer to self-schedule, implementing such a feature on your website will help you beat the competition.
4. Video Marketing for Dentists
Even though it may seem like an odd strategy, video marketing absolutely worth it. Uploading videos of your dental setting, service explanations, and testimonials will get you more qualified leads as it will build trust. It makes your clinic look trustworthy and allows future patients to take a glimpse of your services.
In fact, videos can boost your organic traffic by 157% and improve conversion by more than 80%. But if you want more engagement and better reach, it’s a good idea to make a 2min long video, reports show.
5. Add Live Chat Services
Communication is crucial. Every time a client visits your website or is interested in your services, you should offer them the opportunity to chat online. You can either use AI for basic communication or have at least one person on your customer support team specifically dedicated to helping out customers.
Live chat will give you an excellent opportunity to communicate with clients and help them with whatever they need. This will make you look dependable and organized.
We have consistently seen websites that utilize live chats on their website convert more clients. People are shy. It’s the honest truth. They may not want too call you at first, but if you’re able to warm them up on live chat and then initiate the phone call, you will convert more website traffic into clients.
6. Email Marketing and Newsletters
Did you know that the first thing 66% of people do is check their e-mail? That’s right; there are a lot of people using e-mail services, which is why many facilities use this as a marketing opportunity.
As you can see, sometimes you have to keep it simple, and e-mail marketing is the way to go. This affordable strategy can aid your dental office to get more clients. You will be sending out dental tips, reminders, and newsletters. You can also include some of the latest announcements, ask for a referral, or share news. The more engagement you get, the better. We have also seen this as a great opportunity to ask for reviews! The more reviews you are able to get on Google My Business and Yelp, the more your business will be shown.
7. Get Involved In Your Local Community!
Sponsor a league team, attend festivals, and teach children about dental hygiene. The more you involve yourself with your neighborhood, the more people will get to know you. This is what we call direct marketing, and it always gets the attention you need.
You have the opportunity to be a community leader. By spreading valuable information and helping your community out, you will build massive brand awareness for your dental practice.
Could You Use Extra Clients Every Month?
At Socialty Pro, we take dental marketing in Durham, NC to a whole different level. We help you generate leads and admits from YouTube Video Marketing, Social Media, Paid Advertising, and Local SEO. If you are just starting out, we will help you incorporate the systems to effectively track and follow up with every lead that is generated so that you can convert more into admits.
Give us a call to see what we’re all about!
4 Effective Rehab Marketing Tips That Convert More Clients
There are probably hundreds of scared, hapless, and vulnerable people currently suffering from drug addiction, or alcoholism and they’re looking for help in one of the few ways they know how—online.
How do you reach across the vast expanse of the web and help them navigate and find your treatment center to offer them the help they’ve been looking for? How do you know you’re getting content that effectively reaches and helps people out there?
Here are 4 great rehab marketing tips that will help you know you’re on track in creating effective content for your rehab center and convert more leads into admits:
1. You know and understand your audience
Begin by describing your target audience. What are their habits? What are they interested in? What might their socio-economic background be?
By beginning with a specific persona in mind, you can plan your content accordingly. Imagine that person, all their traits, and what kind of content they might be drawn to online. That will also help you define your distribution channels for where to put your content online. Focusing on a target person will streamline your content and help you get noticed by the people that matter to you.
2. You’ve set your budget and you stick to it
Consider your budget in advance. Effective content also should be sustainable. It also doesn’t mean mashing together all sorts of creative ideas and producing content for consumption. Deliberate, thoughtful production might not cost you your entire budget. Your target audience may appreciate interviews with a peer or a testimonial from a person of influence or celebrity.
3. You have a clear, concise and creative message
Have one clear idea and get that message across. Your words might be easily drowned out with all the information that people are bombarded with while surfing the internet. For that reason, you must speak in a language that people will easily engage with and remember.
4. Your video content passes the Lift Pitch Test
Viewers’ attention spans on the web tend to be pretty short. YouTube marketing services estimates this span to last approximately eight seconds. Test out if you can “pitch” or get your idea across in eight seconds or less (similar to how much time you would get with a CEO you were stuck on a lift with). You can pile on all the creative messages on addiction treatment you want, but if your 90-second infomercial can’t communicate the message in eight seconds or less, it’s not worth it. Keep the video short and interesting.
The Bottom Line
There are lots of people who rely on the internet to look for resources on drug addiction and rehabilitation. Most people might find it awkward and a little off-putting to discuss these topics, let alone create content for rehab video marketing. However, the truth is, some people desperately need these resources to get the treatment they need. Keep in mind our tips above to help you create effective content for your rehab center. That way, you’ll reach the right audience and those who truly need your addiction treatment service.
We are a one-stop-shop in Durham, NC, that can assist you with addiction treatment marketing needs to promote your rehab center. Contact us today!