Addiction Treatment SEO Will Get You Admits
Running a drug rehabilitation program is no easy task. You will need to reach the right audiences, as well as convey all the right messages. For managers and marketers of these programs, the best investment they possibly make is digital marketing, specifically on strategies that improve their online presence. Of all the digital tools as their arsenal, SEO yields the highest ROI.
SEO for drug rehab marketing is crucial for your treatment program’s growth, as well as your business cause. To build a marketing campaign that will attract clients, here are three simple but effective ways to use search engine optimization:
SEO Improves Your Rankings and Visibility
The biggest benefit SEO can give your treatment center is increased visibility. A well-optimized website appears higher in search engine results pages, making it appear more trustworthy and increasing the chances of it being clicked on.
To secure these coveted top spots, your website needs to invest in a long-term SEO campaign. Without it, the site will fall prey to your competitors.
SEO Allows You Increased Authority to Partake in Link Building
Google’s algorithm ranks sites according to their quality and ability to answer users’ needs. Your ranking will primarily be determined by a number of things, such as the quality and number of links that point to your website, provided for by other websites on the Internet.
If your website has been cited and linked multiple times by a renowned news website, for instance, you’d be regarded as an authoritative source. Seeing as you’re operating a treatment center, credibility plays an integral role in building audience and client connections.
By investing in SEO, your brand will be able to reinforce a trustworthy reputation crucial for long-term success.
SEO Improves User Experience Through Quality Website Content
Part of your treatment center marketing plan involves content, visual graphics, and overall web design. These ensure that your website works as intended, quick and efficient to deliver results. It should also load quickly, as this directly affects user experience and search engine rankings.
The algorithms by which search engines operate are extremely complex, and increasingly so. Google can now detect when users visit and leave websites immediately. A high bounce rate tells Google that your website isn’t delivering a good user experience, and since you aren’t serving your customers well, your rankings will drop.
How do you provide an exemplary end-to-end user experience? This can be done mainly with high-quality website content and fast loading speed. You’ll need fresh and quality work, attractive visuals, an easy-to-navigate menu, and overall high regard for your visitors.
Key Drug Rehab SEO Takeaways
Many of those behind treatment centers rely on advertising and other digital tools but fail to realize that advertising can only do so much. Its rules can change without any notice, and with Google’s strict policies and ever-changing rules, many advertising campaigns end up resulting in no leads.
The best way for your treatment center to enjoy long-term advertising success is to invest in SEO campaigns, as well as build a brand around keywords and local searches. By gaining control over your business’s search presence, you’ll gain security in your digital marketing strategies. This will result in a growing customer base, clients to help, sponsorships to accept, and the growth of your treatment center’s cause.
We’re a one-stop-shop offering various digital solutions for your drug rehab marketing plans. If you’re interested in addiction treatment marketing, don’t hesitate to reach out to our team in Durham, NC!
Addiction Treatment Social Media Marketing
No digital marketing discussion will ever be complete without the mention of social media. If you’re running a drug rehab center, the chances are that you’ve contemplated the notion of marketing your services on various social media channels.
Given the nature of your business, however, you may be confused as to how to best approach it. You have to consider that you don’t exactly see drug rehab ads in daily life, much less on such a massive online platform.
Even so, what you see online are mostly experiences, including people’s struggles with addiction treatment. Many people from all walks of life share their life experiences on social media.
For a lot of them, going through successful addiction treatment is considered such a milestone (and it is), and they’re not afraid to tell the world about it. It’s not exactly considered uncommon for people to share with the public their accomplishments on the road to recovery, especially the center that helped them get to where they are.
To help you figure out which social networks you should focus your efforts on to make social media work for your rehab center, read on.
Addiction Treatment Marketing on Facebook
With such a massive user base, Facebook offers the perfect opportunity for your treatment center to get the exposure it needs. It lets you amplify your brand to the masses without shelling out a lot. To get engagement, you would want to share at least three posts per week at a minimum to ensure that your profile is active and healthy.
As for the type of posts, you have to make sure that they’re engaging—posts that get the most traction in terms of likes, shares, and comments. Examples include images offering powerful statements, photos that pull at the heartstrings with positive and inspirational sayings, thematic days of the week that are regularly updated, videos of your facility and staff, video testimonials from previous clients, and periodic seeding of articles that are relevant to your industry.
Addiction Treatment Marketing on Instagram
Another incredibly popular network, Instagram also needs regular posting, ideally two to three posts per week. Unlike Facebook where you can experiment with various content types, Instagram is more image and video-heavy, making it ideal for companies operating in the addiction treatment sector.
You would want to build a solid social media marketing plan that involves a wide range of images, videos, memes, gifs, etc. Instagram is a great platform for disseminating content to large audiences and oftentimes more engaged audiences compared to other platforms. You can learn more about our Instagram marketing strategies in this article.
Social media marketing for drug rehab centers may seem confusing at first. However, it is an effective method to boost your clientele and build an online reputation. Follow our tips above, and you’ll be on your way to a successful campaign for your rehab center.
If you need any help, our team at Socialty Pro offers a holistic approach to content marketing that you may want to look into. Get in touch with us today in Durham, NC!
Effective Ways to Market Drug Rehab Centers Online
Having a website to promote your addiction treatment center online can be helpful, but it is not always enough. Nowadays, you need to keep up with the various platforms and marketing efforts to be heard or stand out.
Besides having a website, there are many other effective online efforts you can explore to improve your addiction treatment marketing. Here are some of them:
Have an Effective Email Marketing Strategy
Some websites fail to convert web visits to actual patients because they stop with getting website clicks as their end goal. One way to address this is to get personal and get through them by sending newsletters to their personal emails. By regularly sending emails and updates, you get to establish your expertise, your presence, and you get the chance of converting them by showing how you can help.
Here’s a few quick ideas that you can email people:
- The latest videos you create
- Addiction recovery articles
- Up to date news about your facility
- Social gatherings or events
- Encourage online reviews
Social Media Marketing for Addiction Treatment
If you haven’t developed a drug rehab social media strategy, you should consider it now. Having social media pages, like a presence on Facebook, is a more effective way of connecting with people. A majority of people spend so much time online, mostly on these social pages, and it is a good space to intercept and interact with your target people. Little communities and channels also exist in these platforms. Find where your target market is and try to reach out to them.
Moreover, through social media, you can create more entertaining, interesting, and informative materials, such as infographics and videos. You can hit three goals in one: increase awareness about your advocacy, increase your rehab center presence, and widen your audience reach.
Make sure to also add your business in the Google My Business page to increase your online presence and appearance in searches. Ensure that you’ll input complete information including your website and contact information so that they can easily link back or contact your rehab center.
Be Specific With Your Drug Rehab SEO Strategy
Choosing the right keywords or phrases can help improve your search ranking. Make sure to use the appropriate keywords for your rehab center. Since your target community is more specific, try to localize it by adding your location in the phrases or by using niches to make your SEO efforts more targeted.
That is one way of owning the area and establishing your presence and expertise. Your effort will be nonsense if the targeted people don’t know about you.
Reach Out to Your Community
Once your community is defined, improve your relationship with them through the following:
- Create more content spreading awareness about addiction and its treatment that always mention the name of your rehab center and the location. This move can also increase your SEO reach.
- Create online campaigns to let your voice and name be heard.
- Connect with other professionals from your local area that offers services related to your rehab center.
- If possible, consider sponsoring some small events in your community.
- Take part in community events as volunteers to get to know your people more and to also give your rehab center an on-ground exposure.
- Establish your expertise through participating in networking events for professionals along your field.
Review What's Working (And What Isn't)
One method often forgotten is the review of all your rehab marketing efforts. It is an essential part of any marketing plan to see how well you are performing and which among the methods you use are effective in converting leads. Having regular reviews will also help you identify how to use your money wisely.
All the efforts to market your drug rehab center effectively should not stop upon the launch of your website. The online world can be extremely vast and cluttered. To reach and convert your target audience into actual patients, you need to work harder and establish your presence. Following the tips above can help you determine which method works best for you.
If you need help in promoting your drug rehab center online, we specialize in that! We’re a drug rehab marketing agency in Durham, NC, that offers a free 30-minute consultation for your business. Get in touch with us today!
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Drug Rehab Marketing Strategies
Figuring out how to approach drug rehab marketing can be difficult, especially since putting the terms “drug rehab” and “marketing” together can make some people squeamish. It makes the addiction treatment landscape seem like a business venture rather than a social campaign.
While money indeed plays a factor, the purpose of drug rehab marketing isn’t to make a profit—it’s to spread the word about your treatment program. It’s one of the most effective ways you can reach out to people who need help, as it responds to need and inspires action.
The best way to spread the truth about your services is by incorporating online strategies that establish human connections. The idea of seeking help or treatment is intimidating enough as it is, but the internet continues to empower suffering from substance abuse. Most of our activities online remain private and confidential, which means that seeking help can now be more comfortable—and this is the sole reason why you should strengthen your digital marketing strategies.
How do you increase your brand’s visibility online, as well as establish a trustworthy and reassuring treatment program? There are plenty of ways to approach this, but here are the three best ways to market your drug rehabilitation center:
A Valuable Drug Rehab Marketing Strategy
Content plays a huge role in drug rehab marketing strategies. Thorough, informative, and optimized content increases your website’s search engine rankings. Useful and relevant content is also likely to encourage engagement, which means more traffic to your website. You also need to post regularly and consistently, especially since you’re establishing your brand as an industry leader, one that is credible and trustworthy. Here are some blog topics to consider:
- Informative: The patterns of substance abuse, tools to help someone in recovery
- Emotional: Testimonials
- Persuasive: How addiction treatment centers can help you
A Strategic Addiction Treatment SEO Plan
SEO for drug rehab marketing is still one of the best ways to market your treatment center. Search engines are heavily utilized by users, as it helps direct them to solid and useful information. The algorithm behind these searches ensures that the most relevant and highest quality content comes up in the results, and you will want your center’s website to appear on the first page. The first three websites usually garner around 60% of clicks, making it the best way to build visibility.
Keep in mind that SEO takes time to implement, so you will not see immediate results after initial efforts. Creating content and optimizing keywords should also be done consistently, as this strengthens your campaigns. Although difficult, the payoff is well worth it.
An Active Addiction Treatment Social Media Presence
There’s a reason why so many brands are active on various social media platforms—it builds a community that greatly benefits your brand. A huge chunk of a user’s life is spent scrolling through social media, and Facebook remains to be the largest and most-used platform. There’s a massive and active audience waiting to be tapped through Facebook, as with Instagram and Twitter. To make your marketing campaigns more successful, it’s best to pair your SEO and content efforts with the undeniable power of social media.
These three drug rehab marketing strategies should be implemented together to grow your brand, reach visibility, and reach people who need your services. One of the most common and fatal mistakes treatment programs make is only adopting a single marketing strategy. When it comes to online marketing, every strategy is intertwined with and related to each other. Remember that each tactic poses value, but they are more effective when used together.
Need Addiction Treatment Marketing Services?
If you’re looking for services offering social media marketing for drug rehab centers, then our team at Socialty Pro can assist you with all your needs. We offer digital marketing services specifically for addiction treatment centers—If you need to increase your monthly phone calls, admits, and take the painful/time-consuming aspect of digital marketing off of your plate, reach out to us to learn more!
Video Marketing For Therapists and Psychologists
As more and more platforms like Facebook, Instagram, Pinterest, and of Course, YouTube push for video content, video marketing for private practice therapists and psychologists is becoming the norm. If you are not strategically creating video content highlighting your expertise, treatment modalities, and how prospective clients can reach you, you are missing out on a huge opportunity!
Many therapists and psychologists have already begun growing their personal brands and generating new clients as well as additional income streams through video marketing. As someone who has been working with therapists and psychologists for the past 7 years, creating thousands of videos with professionals just like you, This article will not only show you the benefits of a video marketing strategy for therapists, but how easy and painless it can actually be!
Why Video is the Best Marketing for Therapists
I fully understand the knowledge gap there is with getting started creating a video marketing strategy for yourself. You may be shy about getting on camera or not know where to begin. By the end of this article, you are going to have a clear understanding of how and why video marketing can benefit you and your practice. As a therapist or psychologist, you have spent your entire career learning different types of therapy to help people. People are looking for this information every single day online. By taking the time to record helpful information you are providing hope and relief to people who are currently struggling! There are a few reasons why it’s a tremendous idea for therapists and psychologists to leverage video marketing, however I am going to focus on three.
1. Reduce Client Drop Ratio – This may sound shocking to you, but hear me out. When you create videos highlighting your expertise, how you specifically help people, and how they can benefit from your expertise, they are more likely to reach out for help. We have seen time and time again, that when therapists and psychologists like you put their expertise out there in video format, that people connect with your personality and communication style. This causes people to be MUCH more likely to reach out to you for long term support rather than someone just finding you on a listing site and not knowing much else about you.
2. YouTube is the Second Most Popular Search Engine – People are searching for information like “treatment for depression”, “How to improve the relationship with my spouse”, and “Overcome burnout stress” every single day! You have an opportunity to create videos around what you are an expert in and have people find you where they are looking for it!
3. There’s not a lot of competition – The best news is that there are not many therapists and psychologists fully leveraging video marketing, YET. There are a few that have done very well, but it is not a saturated market and you have an opportunity to shine, gain new clients, and develop an additional income stream.
What Video Topics Should a Therapist Create?
When I begin working with a new client, I like to take them through a thought experiment. You may have never done this, but it is incredibly valuable if you plan on creating a blog for your website or a YouTube channel. Quantify your expertise. What does that mean? It means I want you to completely map out everything that you are an expert in. Start broad and narrow it down. After completely outlining all of the things you are able to talk about, next you will cross reference that with keyword research. Keyword research means finding the exact phrasings that people are typing into YouTube and Google every month. Here are some questions you can use to outline a video marketing strategy for yourself. I suggest outlining them into a spreadsheet.
1. What do you help your clients overcome? (Depression, Anxiety, Couples Counseling, Stress, Personal Boundaries, LGBTQ stress, etc…)
2. What types of therapy do you offer? (EMDR, Jungian Therapy, Neurofeedback, Biofeedback, Play Therapy, Etc…)
3. What are the specific benefits of these types of therapy? (EMDR for PTSD, EMDR for Anxiety, neurofeedback therapy for depression, etc…)
Keyword Research Based on Your Content Plan
Now that you have everything that you are able to talk about outlined, to maximize your success, you will need to cross reference them and find the exact words that people are searching for that information. There are a few ways to do this, however I suggest Google Keyword Planner and Keywords Everywhere. While there are other free and paid tools out there, these are the two I personally use and recommend. As an example, login or signup for Google Adwords to access Google Keyword Planner. (Tools & Settings > Keyword Planner > Discover New Keywords).
Now, Begin typing in some of your step 3 benefits from earlier. As you can see in the picture, Google will show you the exact things people are searching for as well as the average monthly volume! As you create more and more videos around these topics, your views will stack and increase over time.
What Equipment You Need to Get Started
One of the biggest misconceptions for getting started on YouTube and creating videos is that you need to have the best equipment. This simply isn’t true. And while audio and a clear picture is important, your message and value that it brings to the viewer is what is the most important aspect. Depending on your budget, you can get started with simply using a recent smartphone that has a decent camera. Here are a few cost effective options that I recommend to increase your overall video quality for less than $100.
- LED Ring Light 10″ with Tripod Stand & Phone Holder
Purchase here: https://amzn.to/2SEq4Tq
- Tripod for your phone
Purchase here: https://amzn.to/2Wtdxn4
- Professional Clip on Lavalier Mic
Purchase here: https://amzn.to/35z9RnI
Now that you have a clear understanding of what videos you should be creating, you have to actually record them! Trust me, I completely understand how busy you are and how packed your caseload is. What I recommend is to batch your content. What this means is to just take one day per month, and record 4 videos. This will allow you to release one consistently every week without the struggle of having to constantly record. Plan a single day, have the video topics that you are planning to record, and prepare ahead of time to create the best possible video you can, answering that topic’s question. Plan ahead of time and outline exactly what you need to do. This will make the process more efficient and painless.
Editing Your Videos for YouTube
Another time aspect that goes into creating videos is the editing process. However, if all that you have time to do is record your video and post it online, then I encourage you to do that. Don’t let any obstacles prevent you from just getting started. You can always improve and expand on your process as you go. Editing your videos can take a level of finesse that you can either learn to do on your own, or outsource to someone like us at Socialty Pro. You don’t need to go overboard with editing to have an effective video. For instance, cutting out the pauses, the “uhs and ums”, and changing the camera angle or zooming in and out every ~10-15 seconds will keep viewers engaged. Incorporating text on screen, images, subtle background music, or B-roll can also help tell the story and communicate the information you would like in your video. Here is an example of a video we have done with one of our clients for reference. Pay attention to the edits, how he communicates, etc…
Need Help Marketing Your Private Practice or Personal Brand?
If you are ready to grow your personal brand or private practice and share your expert knowledge with the world, reach out to us at Socialty Pro today. We have a long track record of working in the field of mental health and behavioral health marketing. We’ve helped take the painful aspect of social media, website design, and video marketing off of our clients hands, so that they can do what they love and not have to worry about keeping up the online presence on their own. Our co-founder, Dr. Ehsan Gharadjedaghi is a clinical psychologist with a thriving private practice and is here to help guide you to taking your own company to the next level. Contact us today for more information and socialize your specialty!