Whether you are just starting your addiction treatment video marketing strategy or are a savvy pro, just looking for a few tweaks to maximize your success, I hope this article was helpful for you. It’s going to take hard work and dedication. Never give up! If you apply these strategies and stick with them, I know you will find the success online that you want and deserve. If we can personally help get your treatment center more admits, reach out for a consultation.
Addiction Treatment PPC Advertising
In 2020, PPC advertising for addiction treatment centers remains one of the best strategies for getting new clients. A strategically targeted PPC advertising campaign can and will increase your census when done correctly. The challenge of PPC advertising though is not just turning them on, but putting together all of the pieces that convert more highly qualified people. Unless you are one of the few, chances are that your treatment center is only looking for PPO policies or cash pay clients.
In this 2020 addiction treatment PPC advertising guide, we’re going to show you all of the important pieces that you need to get more clients, and save more lives! If you need a little help getting things started or have tried unsuccessfully in the past, give us a call and we can set up and manage your campaigns for you.
What is PPC Advertising?
PPC advertising stands for Paid Per click, and is exactly as it sounds. When you set up a PPC campaign, you are bidding to show up in front of someone who is searching for a certain keyword or related keywords. As per the name, you are only charged when someone actually clicks on your ad. There are a lot of elements that go into creating a successful addiction treatment PPC campaign but we feel these are the most important:
Landing pages – Quite simply, it’s not good enough just to drive PPC leads to your home page. You need a highly converting landing page that encourages the person searching for help to reach out in the first place.
Headlines – The headlines you use in your PPC campaigns are the first thing that the searcher sees. It’s important to not only hook them into clicking, but establish an initial trust value. We recommend doing some searches for keywords you would like to bid on, and see what the top ad results are showing
Strategic Keywords – You may think keywords like “drug rehab” and “alcohol treatment” may be good keywords, and if you bid on those, you may end up getting a solid PPO policy, HOWEVER, they are expensive terms, that are not targeted enough and will drastically increase your cost per admit. Narrow it down and focus on unique, fewer searched terms that indicate higher quality.
How Addiction Treatment Centers Can Get Clients From PPC Advertising
We assume you could use additional admits coming into your center on a consistent monthly basis, right? That is exactly what a successful addiction treatment PPC campaign can do for you and your center. Imagine not having to worry about word of mouth and the inconsistency of admits and referrals coming in. PPC advertising can give you that peace of mind and allow you better control of who is finding your center in the first place.
By focusing on strategic keywords that indicate the addict or loved one in need of treatment has an insurance policy that your treatment center accepts, your cost per admit goes down. For instance, bcbs drug rehab is an excellent keyword term to bid on. You can focus on keeping your census high and saving more lives.
Legitscript Certification for Addiction Treatment PPC Advertising
If you are thinking about advertising through Google, Bing, Facebook, or YouTube, you will need to get LegitScript certified. This is a third party company partnered with Google that has an extremely thorough vetting process . While it takes time to complete, and comes with a fairly high price tag, depending on how many licensed facilities you have, if you do not have it, you can not advertise on the aforementioned platforms. If you would like help getting your treatment center LegitScript certified, please reach out to us for guidance. We have helped several centers get approved as well as renewed since this has become mandatory.
How to Increase Your PPC Performance
In order to have a truly successful PPC campaign for your addiction treatment center, there are a few key elements that you need to focus on. All of these elements help increase your “quality score” which helps increase the overall effectiveness of your ads and can even give extra consideration in the position that your ad shows up. Google tells us that the key determining factors for your quality score are:
Landing Page Experience – This reflects the user’s experience after they click on your ad. If they stick around and click on a few things, Google sees this as a good experience. On the opposite, if they click onto your page and immediately leave, this is viewed as a bad experience.
Ad Click-Through Rate – This refers to the overall amount of people who have seen your ad and actually clicked it. The higher your click-through rate, the better your ad will perform.
Ad Relevance – Ad relevance refers to how similar the language is to the keywords you are bidding on. You want to include those search terms within the headline, in the description, and even on the landing page!
While the quality score is something you should always aim high for, we recommend you focus on the verbiage that people seeking treatment are looking for. Here are some of our personal recommendations based on trial and error for increasing treatment centers PPC results.
- Include testimonials on your landing page
- Have a live chat option on your landing page
- Focus exclusively on keywords that indicate quality leads
- Consider including videos in your ad landing pages
- Use responsive search ads and list a variety of headlines (Google will surface the highest performing ones)
- Have an aggressive follow-up strategy(not everyone converts into an admit on the first contact)
- Use a trackable phone number and system like Call Tracking Metrics to monitor the performance and store recordings
- Create a negative keyword list over time
- Give it time.
We recommend testing and micromanaging your ad campaigns on a day-to-day or week-to-week basis. By focussing on what’s working, and eliminating what isn’t, over time your ads will perform better and your cost per admit will go down!
How Much Money Should Drug Rehab Centers Spend on PPC Advertising?
The budget that you’re able to invest in PPC advertising will greatly impact your overall success. Addiction treatment marketing is a highly competitive space and prices are very inflated due to the amount a PPO policy pays. Depending on your level of care, we recommend investing at a minimum $5000/month. We regularly see the cost per admit from Google PPC ads in the $3000-$5000 range. And while no guarantees can ever be made when it comes to advertising, when you take the time to grow your campaigns the right way, the average cost per admit will drop.
Best Places For Addiction Treatment Centers to Advertise
While Google search ads remain the top performer consistently for driving new admits, there are other paid advertising platforms worth considering. While the majority of treatment centers take to Google, you have an opportunity to reach targeted people on other, less saturated platforms. If you have the budget, this can give you a competitive edge! Here’s our list of other platforms to test advertising your treatment center on:
- YouTube Video Ads
- Facebook(Video and Image Based)
- TikTok(while the platform is geared towards a younger audience, it’s a completely untapped market with 1 billion monthly active users.)
PPC Advertising VS. Organic SEO
Depending on how quickly you need to get the phones ringing, there are significant differences between PPC advertising and an effective SEO strategy. Pay per click pretty much guarantees that your phones will start ringing within a few days if you have set up your ads correctly to convert. PPC campaigns typically cost a lot more money upfront, and are turned off as soon as you decide to end them or stop paying.
An organic SEO strategy, when applied correctly, will virtually never stop working for you. SEO is the employee for your treatment center that works 24/7 generating you more leads. The only downside is that it takes time to rank on Google, especially in such a competitive space as addiction treatment. You can look at our definitive drug rehab SEO guide here or give us a call if you have any questions.
Article written by Austin Armstrong
Could You Use Extra Admits Every Month?
At Socialty Pro, we take addiction treatment marketing to a whole different level. Not only can we help you generate leads and admits from YouTube Video Marketing, Social Media, and Paid advertising, but we can help you convert them! If you are just starting out, we will help you incorporate the systems to effectively track and follow up with every lead that is generated so that you can convert more into admits.
Need a closer? We have trained staff to answer all of your phone calls, live chats and form fills, follow up with leads until they admit or block us, and work with your team to get you more admits. Are you located in California and need expert clinical staff training, ACA blocking, treatment interns, or simply want to add highly credentialed people onto your website for credibility? We can help you with that as well. Give us a call to see what we’re all about!
Addiction Treatment PPC Advertising Cost
We want to be completely upfront with our costs and packages for you. Our addiction treatment PPC advertising packages start at $1000 initial setup fee and 20% of ad spend billed at the end of the month. Put simply, we ONLY focus our PPC advertising efforts towards search terms that translate to lead generation and admits. In our years of experience running PPC campaigns for addiction treatment centers, we have learned exactly what works and what does not so that we can hit the ground running. Here’s what our PPC Advertising packages include:
- Landing Page Creation and A/B Testing
- Campaign Setup and Micromanaging For Optimal Performance
- Geo Targeting Based On Where You want to Get Admits
- Optional YouTube Video Advertising
- Optional Facebook Advertising
- Optional Lead Handling And Closing
Google Search, YouTube, Facebook Management: $1000 Setup Cost and 20% of ad spend billed at end of month.
Assistance With LegitScript Certification: $2500
Lead Handling and Closing: $2500/month
Call Us now for more information.
For addiction treatment centers and therapy services, the use of social media is vital to keep connected with your clients and track their progress. Furthermore, it is a hub where people in need of help with their addictions might be looking for help as well. For this reason, if you thought that you should forget about social media marketing during the COVID-19 pandemic, you might want to rethink your action. Since everyone is spending their days at home, they have more free time to look around for help with their addiction, meaning that might look for you.
In this article, we will share with you three tips to boost your brand on social media during the COVID-19 pandemic:
1. Be open to communication
Always be open to contact and communicate about anything you are doing within your company. For example, if you are changing opening hours or tweaking your services, make an announcement through your social media channels. Also, do not do any of these using click bait posts because it will only lead to frustrated people and give you a terrible reputation.
Remember, you are in the middle of the pandemic, and people are panicking, which is why you should not be adding to the chaos. Make it clear what you have to offer on social media, and make sure it is relevant to the audience’s wants and needs.
2. Show that you care
While you try to meet the bottom line to continue operating your business, show that you put care over money for your customers. Whatever you post on social media, make sure that customers will associate it with your care for them. Show them you put their well being above everything else, and that you are taking this pandemic seriously.
In these hard times, you should be extending a helping hand to the community around you and showing that you want to help them get through this period.
3. Offer support
Adding to the previous point, not only must you show that you care but also give out that support. How you go about doing this will be up to your creativity. For example, if your brick-and-mortar center is unavailable, limited, or even closed because of the lock downs, look for ways to continue offering services to your customers. Those “ways” can include online consultation or also the delivery of products. Your social media posts, then, will let the people know how they can continue accessing your services.
By taking such actions, you prove to your clients and communities that you still want to do your best in providing the services that they need. In turn, not only are you providing for their needs, but they also will support you, making sure you stay up and running for the sake of everyone.
When you have plans to make changes to your marketing strategy during this trying time, carrying them out can be hard, especially when you have many projects planned out. However, always be ready to adapt and change. Otherwise, sticking to your plan that was meant for a peaceful time is not going to work now. Listen to what your audience wants, and try to implement those into your social media marketing strategy.
Our team of experts at Socialty Pro offers social media marketing for drug rehab centers. If you need professional assistance, get in touch with us today to see how we can help!
Today, the online presence of socially-driven organizations is tantamount to their success. Many begin and end on social media, such as Facebook and Instagram. As your organization grows, however, there comes a need to establish an independent website for better reach and credibility. If you’re running an addiction treatment center, for instance, you will need to use compelling visuals and content to persuade and inform. That is why web design is crucial.
Here are three tips to remember as you design a socially-driven website as part of your treatment center marketing efforts:
1 – Treat it like any other business
Designing a website for your addiction treatment center isn’t all that different from that of profit-oriented businesses. The goals remain the same: attract visitors, tell them your story, inform as necessary, and gain support. With these in mind, here are some more things you should consider:
- A consistent and distinguishable brand: It should be more than just logos and tag lines. The most successful brands are consistent in terms of color scheme, visual elements, overall look, feel, and the key message conveyed. In other words, what makes your organization stand out?
- Gripping copy content: If you wish to make a change, you have to persuade people first. To do this, you need to deliver consistent and well-written content, backed up by solid facts, data, based on keyword research to increase your drug rehab SEO, and arguments. Remember: your target audience includes not just people who already agree with your message but also the undecided.
- Clear calls-to-action (CTAs): The only way to receive support is to ask for it. Support comes in many forms, too. An addiction treatment center, for instance, benefits not just from financial help but also additional supplies and equipment. With these in mind, let your audience know what you need and how they can help after each written content.
2 – Tell a story through visuals and content
Make the social issue public. What is life like for people suffering from addiction? What needs to change about the current societal perception and stereotypes about them? As an organization, the success of your cause anchors on the story you need to tell—that story is your brand truth. Storytelling is one of the best ways to uphold and spread that truth, as it is what keeps us together as human beings. Putting it out there helps you connect with people from all walks of life—your reach will widen.
The best way to tell a story is by designing your website in a way that makes your truth tangible—through bold and clear visuals. Moving content also helps capture people’s attention and accelerates the progress of your cause for social change. Whatever the case, never forget the power of a good story.
3 – Identify any special considerations you need to incorporate
To further build trust and credibility, make sure that you tell visitors who run the organization. Dedicate a webpage that contains a committee or board of directors, complete with background information. You’ll do better by letting people know that your cause is driven by real, non-anonymous people.
To further ensure the success of your cause, make the functions easy for visitors, especially if they wish to donate or contact your organization. Place a “Donate Now” link on each page, and make sure that all your contact details are present. Lastly, people will also wish to know where their contributions go, so prioritize transparency by providing details as frequently as possible.
Although operating independently, your organization needs marketing and web design and development for success. It’s vital to think as businesses do, so make sure to plan your website design accordingly, especially if you’re running something as vital as addiction treatment centers. Go out there and make a change!
Are you looking for addiction treatment website design services in Durham, NC? We are the best place to call! We offer a one-stop-shop of digital marketing services specifically geared toward addiction treatment centers. Let’s make change happen—design your website with us now!
Why You Need a Great Drug Rehab SEO Strategy
You need to increase your census and get more admits on a consistent and reliable basis. Are you sick of the inconsistent phone calls coming in, and your local listings are not generating enough clients to keep the lights on? Let us show you how having an excellent drug rehab SEO strategy will revolutionize your business. We’ll show you exactly how you can increase your treatment centers web presence step-by-step in this guide. and if you need help to implement it, just give us a call.
Why Is SEO Important for Drug Rehab Centers?
Quite simply, your drug rehab center needs a solid SEO strategy, because that’s exactly where addicts and parents of addicts are searching for help.
SEO for addiction treatment centers is one of the most impactful strategies in building a consistent amount of phone calls coming in. SEO really is the gift that keeps on giving. Once you put in the work the right way, your treatment centers website will reap the results for years!
Other great drug rehab SEO benefits:
- Helping addicts and loved ones find help
- You don’t have to pay for results like PPC
- It acts like an employee that is always on the clock
- Increase in your centers authority
According to 70% of marketers, SEO is more efficient in boosting sales than Pay-per-Click (PPC) model.
For owners of Drug Rehab Centers, this is a key step for expanding your business and getting the right kind of attention. You can call us any time for a free drug rehab SEO consultation. (833)710-0444
How to Develop a Drug Rehab SEO Strategy That ACTUALLY Works
A good drug rehab SEO strategy focuses on two substantial factors; quality, and quantity. The goal is to bring in more traffic by improving the quality of the website. It works by creating a clean website structure and high-value content.
With a clean structure, the website is more organized. It appears a lot more accessible to the public. The direct pathways are much easier to see, and the options are quick to get used to. Therefore, people of all ages can use them.
The content, on the other hand, makes the website trustworthy. By prioritizing relevant searches that actually lead to qualified phone calls and admits, you avoid wasting time. After all, just because you get traffic to your site does not mean it’s traffic that leads to admits!
There’s an old joke that marketers love to use; Where’s the best place to hide a dead body on the internet? Page 2 of Google.
Since the top Google searches get the most traffic, it’s key to focus on keywords that not only qualified people are searching for, but that your website can actually rank for early on. The more you build authority, the more opportunity you will have towards ranking for more competitive terms.
We help you not only find what relevant keywords there are that you can rank for, we find out exactly what your competitor treatment centers are doing right, so we can do it better for you.
How You Can Increase Your Treatment Centers SEO
There are a couple of ways that you can optimize your treatment center website. While these are just the tip of the iceberg, here are some SEO strategies you can incorporate to increase your drug rehab centers SEO rankings
Create High-Value Pillar Content
If your treatment center has a blog, it’s crucial to post only relevant content. The better the quality, the higher the search engine ranking will be. For proper SEO, the quality should be your fundamental priority. This will make the website appear trustworthy. A “pillar page” is the base for a more detailed content strategy.
Basically, you want to create a highly detailed drug detox page, drug rehab page, all levels of care that you offer, etc…
In the case of drug detox, you’ll then want to create individual detox pages such as, Meth Detox, Opioid Detox, Alcohol Detox, Meth Detox, etc… The main drug detox page should link to all of the individual pages, and each individual page should link into the main pillar page.
There’s a fantastic WordPress tool called Yoast SEO. If you’re not already using it, get it right now. Yoast will show you exactly what headings you need, meta description relevance, Page title, etc… to give you the best opportunity to increase your SEO rating for each page. Key Elements you want to focus on to increase your SEO results for every page on your treatment centers website include:
- Meta description
- Keyword phrases
- Images with Alt text
- A relevant video
The Meta description is essential for describing the purpose of your content that would encourage clients to visit the site. It’s usually a short and concise paragraph. The title appears on the top of the browser window. It’s is the first thing people see when they search for your treatment center or content. It’s one of the most critical factors in getting more attention.
The keyword phrases are equally relevant. So, make sure to polish the content writing skills and use specific keywords that identify with your target audience.
Produce Consistent Content
Google appreciate consistency and rewards it over time. If you’re able to consistently produce strategic content with the pillar strategy previously mentioned, you will have great results over time. Aim to release at least one new article per week if possible for the best results.
Backlinks For SEO: What They Are and How to Get Them
Backlinks for SEO are an absolute necessity to increase your rankings in Google over time. Back links are links on on other websites that link back to a URL on your website. While there are a variety of different types of backlinks the most important that you need is called “Do Follow”. Many SEO companies will tell you that more is better when it comes to backlinks. This simply is not true. Quality over quantity will win every time in the long run. Google’s algorithm is smart and you will not be able to game the system simply by purchasing a million backlinks to your targeted pages.
In order to get the best results out of these links, you need to obtain relevant links from related websites and articles as well links from websites that are already perceived to have high authority. Here is our list of strategies to increase the amount of quality links coming into your site so that you don’t get penalized by Google during the next algorithm update.
Backlink Strategies for SEO:
- Find and steal your competitors backlinks – It’s not really stealing if you produce better content, however, if you are able to produce a better page, than why not try to obtain the link from another website, to yours? Tools like Mozbar, Ubersuggest, and AHREFS, provide detailed competitor analysis for finding the existing backlinks to your competitors sites. Reach out to them all, and ask if they would list to your website because yours provides more value.
- Write guest articles on popular websites – A great strategy to obtain qualified backlinks to to reach out to other authority websites and say that you would be willing to write them an article for free! Make sure you include links to your website in those articles. If you have a medical professional that’s able to write on your team, this can be an effective strategy because who doesn’t want a doctors article on their site?!
Local SEO for Drug Rehab Centers
Local SEO is one of the best and fastest ways to get your treatment center more leads quickly. There is a lot of competition in the addiction treatment field though depending where you are located. To stand out, centers need to understand the significance of boosting website visibility. That’s where local SEO and Local citations come into play. Your aim is to get into Googles 3 pack as seen on the left. If you’re able to get your treatment center listed here in your area, you will get a significant amount of calls. Here are the most effective tactics that can be useful.
- Review, Reviews, Reviews – Getting consistent, positive, and keyword friendly reviews on your Google My Business page is the most important thing. It’s so important in fact, we recommend it be a part of your step down process. After you step down a client to a different level of care or discharge them, ask the ones that you have saved their lives to right a positive review. Not only that, ask their parents! The more positive reviews you can get including relevant keywords like “Drug Rehab”, “Addiction Treatment”, “Addiction Help“, and “Drug Detox” the higher you will show in the rankings.
- Have a Full Filled Out GMB (Google My Business) – This means not only just creating your page and putting your hours, but adding detailed services that are keyword rich,
Need to Grow Your Census and Get More Admits?
We are ready to expand your treatment center online in ways you didn’t think were possible. At Socialty Pro we take drug rehab marketing to the next level. Call us today for a free consultation and learn more about what we can do for you! Now is not the time to be passive. You’ll be thanking yourself 6 months from now that you began your strategy today.
Drug Rehab SEO Costs
We want to be completely upfront with our costs and packages for you. Our addiction treatment SEO packages start at $2500/month and can go up based on how aggressive and fast you want to see results. Put simply, we ONLY focus our SEO services towards content and website performance that translates to lead generation and admits. Some SEO agencies will create fluff blog articles that may get you traffic but don’t indicate that they or their loved ones are actually looking for help. We focus on transnational content to get the results you need. Here’s what our SEO packages include:
- Existing Website and Page Optimization
- Local SEO Management
- Targeted Keyword Strategy With Getting Admits in Mind
- Expertly Written Blog Articles and Landing Pages
- High Authority Backlinks From Domains We Own And Outreach
- Keyword Ranking Tracking and Reporting
Starting at $2500/month. Call Us now for more information.
Addiction Treatment Video Marketing
I’ll be up front with you. This is a long read. However, if you are serious about developing a solid addiction treatment marketing strategy around video, this will 100% get you more leads and admits. So you are trying to get your treatment center’s marketing up to par and EVERYONE seems to be talking about social media and video marketing. Well, it’s time for a wake-up call. Other addiction treatment centers are starting to create videos.
Everyone is doing it and if you don’t want to get left behind or leave a HUGE amount of potential clients and/or money on the table you should be too. Here’s the best part, it’s easier than you think! Over the last few years, video marketing has not just been work or a fun hobby for me, but become an OBSESSION! Below are the absolute best social media addiction treatment video marketing strategies that I have found and tested to not only make you come across as the expert you are and highlight the quality of treatment that you offer, but to have your videos actually show up and rank on Google and YouTube. I’m going to break it down for you step by step so you too can achieve video marketing success and outrank your competitors. Here’s a recent addiction treatment marketing case study if you would like to see our results. Let’s jump in!
Social Media Video Marketing Statistics
Video is impacting the social media and digital world more and more every day! And for very simple reasons. Video is more convenient, can trigger emotional responses in people, and the fact that we have constant access attached to our hips. Think about it, you can instantly create a level of transparency and trust for your treatment center through creating and marketing your videos in the right ways. Have you ever looked at a video review of a product before buying it or a Facebook video from Thrillist of a ridiculous new food item that while extremely unhealthy, YOU NEED TO TRY IT!? Look at these 2017 video statistics.
Online Video Statistics Taken from Wordstream.com:
- YouTube has over a billion users, almost one-third of total internet users.
- 45 percent of people watch more than an hour of Facebook or YouTube videos a week.
- More than 500 million hours of videos are watched on YouTube each day.
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
- 87 percent of online marketers use video content.
Addiction Treatment Video Marketing Strategy #1 - Planning and Development
This is arguably one of the most important steps. You could think to yourself, “Hey, I’ll just give it a go, and start randomly talking about why addiction treatment is important and see what happens” Well, you may get lucky or have a natural knack for video marketing, but why not plan and execute a strategy that will ensure you reach the most amount of searchers possible consistently? Have you heard of the term “long-tailed keywords” before? These are going to be your best friends if not.
VIDEO KEYWORD RESEARCH
Long-tailed keywords, are what someone types into Google, YouTube, or any search engine that has three or more words in it. For instance, “prescription drug abuse facts” or “who is most likely to get a mental illness.” While these terms get less searches on average than say, “prescription drugs” or “mental illness,” it is far less competitive to show up first for these terms.
And besides that, it’s even more specific to what that person is actually looking for, causing them to want to watch your video longer and more likely to buy. (I’ll break down the importance of watch time in a paragraph below.) “But how oh how do I find the perfect long-tailed keywords to create videos around?!” There are several EASY ways to do this! My favorite by far is the free Chrome extension “VidIQ.” This extension is just ridiculous. Since I started using it all of my Youtube stats have skyrocketed. You can get keyword suggestions, spy on your competitors, see your ranking for specific keywords, and a ton of other cool features. Another easy solution, if you don’t want to install anything, is to just start typing different terms in YouTube or Google search. It will automatically give you long-tailed keyword suggestions! Google is especially great with this because if you look at the bottom of the page, after searching for something, IT GIVES YOU EVEN MORE SUGGESTIONS. Magic.
Understanding Your Audience Will Get The Best Results
After doing your keyword research, it’s time to understand the WHO and WHY behind the person who will watch your video. As an addiction treatment center, you know exactly who your audience is. But let me challenge you to strategically go about this and create a “buyer persona.” Say that you are trying to create a video that connects with a mother of an addict, the decision maker. If you’re creating a video about “how to help an addicted loved one” think about the mindset of the mother that is searching for the in the first place.
What types of emotions are they experiencing? What has their process been for finding help in the past? Maybe they have tried to get their child into multiple treatment centers and are starting to give up hope. You should have this all in your mind BEFORE you even press record. The better you are able to understand the mindset of the viewer, the better you will be able to emotionally trigger them, and get them to call you for help.
How to Create Your First Video
Now that you’ve done your research, it’s time for LIGHTS, CAMERA, ACTION! But I want you to remember a hard lesson I had to learn. In the industry, they call it the K.I.S.S method. Keep It Simple Stupid! You don’t need an entire studio or production set to create expert videos and have them show up where your new clients are looking. The few things you do need to focus on are:
Lighting – Having a light set is a nice touch but not always necessary. A well-lit room without heavy shadows will do just fine.
Tripod – You don’t need an expensive tripod. As you’re just getting started, a cheap tripod that holds your phone LIKE THIS is a great solution.
Camera – This may surprise you, but you don’t need a $10,000 camera to create marketing videos about your service or product! In fact, your Smartphone is probably perfect! (Though, I would suggest that you record in at least 1080p.)
Sound – Again, having an external microphone Like this and syncing up audio and video in post-production is an awesome touch, but not entirely necessary to start. Make sure you are in a quiet location with not a lot of background noise if possible.
BONUS: A nice background or surrounding can add that extra personal touch to your videos. As an addiction treatment center, recording your videos in a calming space like a therapists office would probably connect better with your audience than in front of a blank white wall, right?
BAM! Now you’re on the right track to creating or perfecting your addiction treatment video marketing strategy for yourself! You have the idea, the long-tail keyword topics, the right equipment and the toughness to make it all work! Now let’s keep digging further into the next strategy, video SEO (search engine optimization).
Video Marketing Strategy #2 - Video SEO and Optimizing EVERYTHING!
So you’ve planned out your video, you’ve found the perfect location and you’ve recorded and finished it! Now what exactly do you do with it, and how do you actually get people to notice it? This is my personal favorite part of a successful video marketing strategy. Remember your best friend, long-tailed keyword? It’s time to really utilize the power behind them and wait for it…OPTIMIZE THE HELL OUT OF EVERYTHING.
Sorry for shouting there. I get excited sometimes. But the best way to ensure you start to show up and rank for the keywords you created your video around really is to include them in as many places (ethically) as possible. This does NOT mean if you created a video around “Best addiction treatment in Orange County” to copy and paste that phrase 10,000 times in the description. The best rule of thumb is to just create good quality content that people actually are searching for and want to watch, and then be honest about what the video is about. Let’s jump in.
*Disclaimer* Since writing this article, I have read contradictory claims on if there is a benefit to including keywords in video file and thumbnail, but it doesn’t hurt to try, right?
Video File Name – Here’s a cool trick you may not have thought of. Before even uploading your video onto YouTube, name the video file the same thing as your target keyword. This is very subtle but it just works in helping YouTube index your video. For instance, change the filename of your video to something like “Hot_datenight_tips_video.” I’ve seen counter-arguments over whether this fully works or not, however, my counter to the counter; why not do it anyway?
Video Title Name – Titling your video is a very important step. This is the viewer’s first barrier to entry after all. It should reflect your specific keyword(s) that you want to rank for, be descriptive of what the video is about, and have an intriguing element to make them want to click.
Video Thumbnail – The thumbnail displayed for your video is also a very important entry point that can make or break if you even click on the video at all. I would HIGHLY recommend creating your own thumbnail and uploading it instead of choosing a default one from Youtube. Two cool tricks: Add text on your thumbnail that compliments the title of your video to enhance the “story” you are trying to tell to the viewer. Just like changing the name of the video file, name this image your target keyword before uploading as well! Take the above thumbnail for instance. While it is a bit wild, perhaps even click-baity, the bottom line is it generates results. That video has nearly 300,000 organic views, and if you didn’t notice it before, the treatment centers phone number is also right there.
Video Description – Under your video, there’s a description box where you can add text describing what your video is about. YouTube currently allows up to 5,000 characters. USE THEM!!!! Write as much as you feel comfortable overviewing what the video is about, why you chose to do a video on this topic, and link to other videos you would like to promote.
Insider tip: Include your video title and target keyword in the first sentence in the written description.
Video Tags – Here’s where you add tags for what your video is about. This helps YouTube index your video. I recommend adding your video title and keywords you want to rank for first, and then spread out into other relevant tags. If you’ve already installed the VidIQ Chrome extension (highly recommended) it can help you add relevant tags. You can also browse other competitors and see what tags they used on their videos.
HOORAH! Your video is optimized and ready to start generating more leads for your treatment center! If you’ve done everything up to this point, your videos will start to organically gain views, likes, subscribers, and over time as you build rapport, leads and admits. Just keep at it. The following sections will be highlighting free useful tools and extensions that will give you an extra edge on how to find the best keywords for the addiction treatment field to create videos around and how to best optimize them!
There are some seriously awesome online tools out there that can help you SKYROCKET your performance on YouTube. So naturally, I’m going to share a few of my favorites with you and give a few tips on how to use them!
I use TubeBuddy every single day. Along with VidIQ there are some extremely powerful tools that Tubebuddy gives you access to. In fact, I often cross-reference video ideas between both of them! I love the opportunity score they give you, which basically shows you the opportunity to rank a video on this give search term based on the competition.
VidIQ is hands down the best tool you can use to benefit and maximize your exposure. It’s a free extension you can add onto Google Chrome. It gives you the ability to see your ranking for a specific video, view the keywords competitor videos are using, keyword trends, suggestions and much more! There’s also a paid version if you’re craving a little more information!
PROTIP: Find a term you want to rank for and search for it in YouTube. Find a few of the top ranking videos and watch them. Create a better video with a better-written description and copy their keywords. VidIq will also show you referring websites that linked to their video. Go to those pages and contact them saying “Hey, I’ve created a video I think you’d like!”
MOZBAR – Moz has created simply an amazing toolbar for SEO. Again, it’s a free extension that you can add onto Google Chrome. I use this for my keyword research before creating videos. It shows you the average monthly searches for keyword terms, the domain and page authority of ranking pages and will show you the backlinks coming into those specific pages. (besides being a great resource for video marketing ideas, it’s amazing for everything SEO.)
PROTIP: After installing it, go into Google and start typing in general terms you want to rank for. Scroll to the bottom of the page and Google will show you “searches related to…” and the average monthly search volume for those terms. Go through them and keep doing it. Look in the search results if any videos pop up. If none show up this could be a great keyword to create a video around!
Canva – Canva is basically an online photoshop editor. I personally use it for everything from creating Facebook cover photos, flyers, and other stuff. But it is a great tool to create awesome and fun thumbnails for your YouTube videos. The best part, It’s free! There have a few premium images, but you can use other sites like pexels.com or pixabay.com to grab other royalty-free images.
PROTIP: After creating your perfect thumbnail on Canva, download the image and rename the file to whatever your keyword(s) is/are. This is a ranking factor for YouTube and Google images also index YouTube thumbnails if you name them like this!
There are plenty of other tools you can use for your video marketing efforts, but these are just a few of the ones I use and have had a good amount of success within building channels. I hope they help you find them helpful!
Addiction Treatment Video Marketing Strategy #4 - Thumbnails Are So Important
Just like the eyes are the window to the soul, Thumbnails are like the window into your video. Aside from your title, it is the first thing that the viewer sees before clicking on your video. It is extremely important to increase your Click-through rate (CTR) on your thumbnails in order to increase your views. If you would like to see your video’s CTR, go to studio beta > analytics > Click on the reach tab > and then click “see more”. This will allow you to see the CTR on all of your videos. I suggest diving into this, looking at each individual video’s CTR and well as the CTR for important sources such as Search, browse, and suggested. Here are a few tips for making great thumbnails and increasing your CTR:
- Have a close up of your face on the thumbnail showing emotion
- Increase the contrast ratio of your face to make features stand out more
- Add text that enhances your video title (do not repeat it word for word)
- Avoid any text in the lower right side (Youtube will block this with timestamps)
- Use free tools like Canva.com to create easy to use thumbnail templates
- TEST TEST TEST! See how your thumbnail is performing after a few days! YouTube tells us that the average CTR is between 2-10%. If you are on the lower end of this, test a new thumbnail design!
Addiction Treatment Video Marketing Strategy #5 - How and Where to Promote Your Videos for More Views
We’re getting to the tail end here of this (hopefully awesome) video marketing tutorial! You’ve researched, created and optimized your video(s). You’re done, congrats! Just kidding. While all of the strategies and techniques listed above will set you up for success in the long run towards getting your addiction treatment center more leads, I’m going to show you a few great ways to kickstart the success of your videos and drive lots of views that you probably haven’t thought of from relevant areas of people who are searching for help. Are you ready to reach people in need? Buckle in.
Facebook Groups – I want to start here because this is my personal favorite method of distribution. Are you personally a member of any recovery groups on Facebook? What type of content within those groups draws your attention? The power of Facebook groups can give you overwhelming success if done correctly. There are literally HUNDREDS of addiction treatment oriented Facebook groups.
I would recommend joining as many groups as possible and spending a little bit of time researching what types of posts within those groups gather attention and engage in others posts. Then share your video link right in the group with a catchy description! Try to come across as helpful rather than spammy!
Subreddits – Are you using Reddit as a content distribution method? If not, you are missing a massive opportunity to reach huge amounts of highly targeted views. Subreddits are similar to online forums(more about this below) as they are a group of similarly interested people around a certain topic. This can be anything! There are Subreddits for theme parks, drug information, book reviews, woodworking, you name it! Take this example:
While working with an addiction treatment center,We created this video about Methadone treatment detox and shared it on a targeted Subreddit page It received 14 upvotes and over 500 views within hours! This kick-started positive signals for that video which now is high ranking for that term and gets tons of new views every single day. To access and find Subreddits for your interest, go to Reddit and search for your topic in the search bar.
PROTIP – Make sure the Subreddit has a lot of subscribers and active people online to ensure maximum reach. Also, be relevant and helpful! No one wants spam. Add value!
Online Forums – recovery/addiction specific forums are another incredible way to drive views to your videos. Think about it, they signed up to a website to read and see content specifically around addiction treatment and recovery. They’re waiting for you! Once again though, this strategy takes genuine effort. This should not be done in a spammy way. Try to participate in the forums. Answer questions, like comments, and then sporadically share links to your videos (or link to them in your signature). This can be a really effective way to drive long-term views to your videos.
Email Marketing – Do you have a list of emails that you send promotions or content to? If you don’t, you should start building one! Sign up for a free email marketing service like Mailchimp, which allows you to have up to 2,000 emails and send 12,000 per month! Every time you put out a piece of content, promotion, or create a video, you can send it out to your email list to instantly drive lots of views and eyeballs!
Quora – If you haven’t heard of Quora, it’s an amazing website. Tens of thousands of people come here to ask questions and get answers every single day. You can follow and look for questions that are asked in your area of business/interest and answer their questions by providing a link to your video!
PROTIP – You can also use Quora for topic and keyword research to create new videos!
Other Social Media Channels – Do you have other social media pages besides Facebook? Instagram, Twitter, or Linkedin are just a few of the other social media giants that you can and should be taking advantage of! Like Facebook, Linkedin has tons of industry/interest specific groups that you can share your videos and content in. Twitter and Instagram can also be very effective means of driving views if you target the right hashtags! For Instagram, I would recommend either having the link to your YouTube channel in your description, or having a bit.ly link in the image description for viewers to easily access your video(s).
Video Marketing Cost
We want to be completely upfront with our costs and packages for you. Our addiction treatment video marketing packages start at $3000/month and can go up based on how aggressive and fast you want to see results and if you are looking for a one-off video ad or a video marketing strategy for organic lead generation. Put simply, we believe we are the best organic video marketing specialists in the addiction treatment industry. We have produced over one thousand videos for YouTube, Social Media and Websites specifically for the substance abuse treatment and mental health industries. We know what works and how to get you results from video marketing that generate leads and admits. Here’s what our video marketing packages include:
- Complete Video Marketing Content Strategy
- On Location Production
- Access to All Equipment Needed
- Editing of All Projects
- High Quality B-roll Footage, Royalty Free Music, Text Overlays, and Basic Animation
- YouTube Management and Optimization
Our Service Areas: North Carolina, and Southern California (If you are out of our area but are still interested, we can discuss travel and remote options)
Monthly Video Marketing: Starting at $3000/month for 4 videos
Single Video Advertisement: Starting at $2500